Acronym of the week would be more accurate, but GDUFA
will be used as a word so it might as well be defined as one. With the passage of the Food
and Drug Administration Safety and Innovation Act on July 9, 2012, GDUFA (‘Generic
bold decision, estimated to cost the company $2 billion in revenue on an annual
basis, leaves no doubt that CVS, which once stood for Consumer Value Store, is
making a significant investment in rebranding itself as a healthcare provider. It
also raises the question of how CVS will replace the lost revenue.
Retailers like CVS are poised to play a major role in the
delivery of primary care as payment reform and physician shortages make
traditional healthcare systems increasingly difficult to navigate, fueling the growing demand for convenient, retail health clinics. Read full post »
As the new editor of Health-E Minds, Diane
R. Johnson, MPH, kicks off her tenure by sharing a compilation of perspectives contributed
by a range of health experts throughout Ketchum’s global network – examining key
health industry trends from 2013 and looking ahead at what to expect in 2014.
A 28-year old mother of two was
diagnosed with late-stage cervical cancer. She had a week to “get her affairs
in order” – which meant signing adoption papers for her children – before going into surgery for a radical
hysterectomy. Luckily, she survived and is considered “cured.” But when curing
someone requires such a physical and emotional life-long burden, taking all
precautions necessary to prevent a diagnosis are worthwhile – aren’t they?Read full post »
When it comes to social media in the pharma space, PR and
communications professionals have fought a very long and laborious battle.
Fortunately, the U.S. Food and Drug Administration (FDA) has
finally come through with new and officially issued guidance for pharma's
interactive marketing activities online. While this certainly clarity to an
otherwise dark and restrictive social media-pharma terrain, there are a few
bumps along the way to keep in mind.
First and foremost, there is no denying that the somewhat
unrestricted freedom to tweet, post,
blog, pin, etc. is right in line with where the future of real-time
reporting and health PR is headed. These guidelines will most likely lead to real-time
interactive marketing initiatives quickly slipping into PR strategies for
pharma companies, both big and small. Read full post »
Fifty years ago, the first ever U.S.
Surgeon General’s report on smoking on health was released.
Among other things, the report concluded that lung cancer and chronic
obstructive pulmonary disease (COPD) are caused by smoking.
Fast forward to 2014, and we find that lung cancer is the
leading cancer killer in the United States, claiming 158,000 lives annually, and
COPD is the nation’s third leading cause of death, claiming 134,000 Americans
annually. As diseases like breast cancer adorn the jerseys of professional
players, lung cancer and its primary cause – smoking – can’t even get an
invitation to a try out. Read full post »