Acronym of the week would be more accurate, but GDUFA
will be used as a word so it might as well be defined as one. With the passage of the Food
and Drug Administration Safety and Innovation Act on July 9, 2012, GDUFA (‘Generic
Mobile is changing healthcare marketing and
communications in three major ways. First, it's transformed the creation of
content and the way communicators determine what's relevant and to whom.
Secondly, it's changed how communicators create and inhabit platforms
—specifically to engage and converse with people and patients. Finally, mobile
has shifted communicators’ views of what’s actually valuable to a patient long
before the doctor actually take his or her temperature!
Patient engagement has gone from a triage to
a “four-age”: Sixty percent of U.S. patients are using
their smart device while waiting for an appointment and even during the doctor
visit. The classic teachable moment has gone from a party of three with the
doctor, patient and nurse to a party of four that now includes a mobile device.
Clearly knowing and understanding your mobile patient’s profile is job one. Read full post »
consumers, patients and professionals are relying more and more on digital and social
media forums, and online resources for medical and health information.
Healthcare knowledge sharing via social media is also a growing practice. As
digital and social engagement on health continues to grow, so do questions on
best practices for industry, such as pharmaceutical companies. On July 10th,
the U.S. Food and Drug Administration (FDA) hosted a highly-anticipated webinar
and public Q&A session to discuss its stance on the use of social media by
the healthcare industry (slides available here).
Specifically, the FDA addressed three draft guidance documents it has issued in
recent months, all with one common goal – to help shed some light on how the
industry can join this powerful conversation.
Your family doctor recently
told your young nephew he has juvenile arthritis. Your friend in her 20s is
living with rheumatoid arthritis. They seem to be unlikely arthritis patients, and
this comes as a surprise to you – don’t only older people get arthritis?
Arthritis is a medical term that we hear about often,
but most characteristics about the disease that come to mind are simply misconceptions.
Arthritis affects more than 50 million Americans – one in five adults has the
disease where common symptoms include pain, aching, stiffness and swelling in
or around the joints. Arthritis can affect people of various backgrounds and
its severity can be greater than most may think. Read full post »
in the United States and around the globe is going through unprecedented changes
that will fundamentally transform how care is delivered to patients. All of
this is occurring against a backdrop of:
the future of healthcare is still in flux, all major insurers, hospitals, academic
medical institutions and industry participants acknowledge that the current
model is not sustainable goingforward.Read full post »
Although a majority
of MRSA cases are still limited to hospitals and intensive care units, it has
become apparent that MRSA is expanding out into communities and has become a
larger public health crisis.
In 2005, the U.S.
Centers for Disease Control and Prevention (CDC) reported that
more people in the United States died from methicillin-resistant Staphylococcus
aureas (MRSA) than from acquired immunodeficiency syndrome (AIDS).
MRSA was responsible
for an estimated 94,000 life-threatening infections and 18,650 deaths, compared
to the approximately 16,000 people who died from AIDS.