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Maria Patey's picture

Advertising + Prescription-only Drugs = Legal Minefield

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Advertising prescription-only drugs in the EU is a
legal m[[wysiwyg_imageupload:99:]]inefield for drug makers, but for the moment, even in the age of ‘information anywhere’ the strict rules will remain.


This month, the European Commission has been in the headlines with an update relevant for all drug makers, communicators, advertisers and generally anybody responsible for the branding, promotion or distribution of prescription-only drugs across Europe. The update was announced after what appears to have been a review, prompted by proposals that there is increasing interest by patients to have a better understanding of the medicines they take. Read full post »

Alexander Watson's picture

Not So Nasty NICE?

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Editor’s Note: This post was originally contributed by Alexander Watson’s former London colleague and current Ketchum alum Anna Magee.


The UK’s National Institute for Health and Clinical Excellence (NICE) has earned international praise for its rigorous approach to developing clinical guidelines. An editorial in a recent issue of the Annals of Internal Medicine details a new set of standards proposed by the American Institute of Medicine (IOM) that ‘trustworthy’ guidelines should meet, and holds NICE’s clinical guideline development process up as a rare example of an approach that comes close to meeting this benchmark.

Jeff Levine's picture

History in the Making...or Just History?

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Jeff Levine is an award-winning journalist who was the medical correspondent for CNN for 17 years.  He has also worked on Capitol Hill for Senator Byron Dorgan, as Washington bureau chief for WebMD, and as a media specialist at Ketchum.  The following is the third in a series of Jeff’s perspective on the Affordable Care Act, based on his opinions generated during his many years of observing and reporting on these issues. – Nancy Hicks, Senior Vice President, Associate Director, Ketchum North America Healthcare Practice

When Congress passed the Obama Health Plan in
March of[[wysiwyg_imageupload:97:]] 2010, it made history. The question now is will it become history?  As we wait for the Affordable Care Act to reach the Supreme Court for a Constitutional determination, the plan remains a political piñata especially for Congressional Republicans and GOP presidential hopefuls. Read full post »

Nancy Hicks's picture

New Organ-Sharing Guidelines May Prompt National Conversation

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Editor’s Note: This article originally ran on CNBC.com.  Click here to see the original post. 

The United Network for Organ Sharing (UNOS)
recently released organ  [[wysiwyg_imageupload:92:]] procurement guidelines for public comment that are sure to prompt ethical debate.

In the first overhaul of the system in 25 years, UNOS announced younger, healthier people will be given priority preference for kidneys over older, sicker people.

This is a major change over the previous system which favored patients on a waiting list – first come, first served – irrespective of age or health condition. Read full post »

Nancy Hicks's picture

Medical Schools Screen Applicants for Charm Factor

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“People who need people…are the luckiest people
in the wo[[wysiwyg_imageupload:91:]]rld,” crooned Barbra Streisand.  The new tune for medical schools may be “people who are good with people” are likely to be future doctors.

In a startling departure from strictly academic criteria, at least eight medical schools in the U.S. (including Stanford University and UCLA) and 13 Canadian schools are screening prospective students for people skills.  Through a process called Multiple Mini Interviews (MMI), candidates undergo a series of short interviews (think speed dating) to see how well they can work as a team and think on their feet. Read full post »