Latest Posts

Clif Hotvedt's picture

Music: Are We All In It for the Dopamine Rush?


Attending performances last season of Verdi’s
Simon Boccan[[wysiwyg_imageupload:90:]]egra and La Traviata at the Metropolitan Opera, I was thinking about research published online in Nature Neuroscience  that reported an “anatomically distinct dopamine release during [both] anticipation and experience of peak emotion to music.” 

Scientists at McGill University’s Montreal Neurological Institute, their intriguingly-named Centre for Interdisciplinary Research in Music, Media and Technology  and at the International Laboratory for Brain, Music and Sound Research  used positron emission tomography (PET) and functional magnetic resonance imaging (fMRI) to observe that when subjects listened to music they selected for themselves as “triggering an emotional response,” different parts of the brain were activated to release dopamine by anticipation and by the actual experience of listening to the music.  Read full post »

Emily Ng's picture

Preparing for the Plunge: Pharmaceuticals and Social Media



In order to learn more about how social media can be impleme[[wysiwyg_imageupload:88:]]nted
in campaigns for our pharmaceutical clients,
I was recently fortunate enough to attend the Healthcare & Life Sciences Social Communications Leadership Forum in San Diego, CA. Held by PR Newswire in cooperation with the Business Development Institute, the forum comprised a group of marketing and communications professionals from a variety of medical-based companies who got together to discuss the important of social media within the healthcare industry. Read full post »

In: Digital & Social Media  /   filed under: pharma | physicians | Social Media
Clif Hotvedt's picture

Reducing Hospital-acquired Anemia


How many times have you gone to a hospital only to have the patient  [[wysiwyg_imageupload:86:]]
you’re visiting complain that the staff was constantly (a relative term) drawing blood?  While this is often an important diagnostic test (as in monitoring blood chemistry or a blood –borne infection), sometimes the test itself becomes a hazard.

A recent study published in Archives of Internal Medicine of acute heart attack patients found that blood loss from diagnostic phlebotomy (blood draws) is itself a risk factor for hospital-acquired anemia in acute heart attack patients.  This study surveyed the practices at 57 hospitals treating a total of 17,676 acute heart attack patients and found that 20% of the patients overall developed moderate to severe hospital-acquired anemia and that the incidence of moderate to severe hospital-acquired anemia was significantly greater at hospitals that had higher mean total blood draws.  Read full post »

Amy Losak's picture

As Facebook Opens Up, What Will Pharma Do?


Will “opening the walls” on Facebook, allowing people to post [[wysiwyg_imageupload:83:]]
public comments, lead to pharma companies shutting down their pages and abandoning this form of engagement with consumers?  Apparently, it already has, according to a recent Christian Torres’ article in the Washington Post. Read full post »

In: Digital & Social Media  /   filed under: facebook | FDA | pharma | Social Media
Adriana Solinas's picture

Bariatric Surgery: A Right to Be Respected


Brazil is considered the second most important global centre for
bariatric surgery,[[wysiwyg_imageupload:80:]] only behind Unites States. The number of surgeries increased from 16,000 in 2003 to 60,000 in 2010. This impressive growth is due the fact that obesity is a very serious public health problem in Brazil. The official estimate says that 50% of Brazilians are overweight and one in seven people is considered morbid obese. But the other reason is related to the technology for bariatric surgery, which has become more modern and even more advanced. One of the most important improvements in this area is the video laparoscopy, a less invasive method, which is more comfortable and safe for the patient, despite the fact that it’s a little more expensive. Read full post »