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Leslie Schrader's picture

The Relevance of OTCs

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[[wysiwyg_imageupload:41:]]Imagine you have a headache and two choices: make a doctor's appointment to get a prescription for acetaminophen or another pain reliever or suffer through it.  An extreme scenario, but during the past several years, legislation, product withdrawals, safety concerns and other challenges have been eroding the accessibility and credibility of over-the-counter (OTC) medicines.

Here is a brief snapshot of the OTC “aisle” today: Read full post »

Carrie Rose's picture

Insights on the Power of Social Email Programs

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[[wysiwyg_imageupload:43:]]A recent article from iMediaConnection.com had some interesting information about the power of social media and the use of social email programs. Some marketers regularly include some level of customer preference or activity targeting as part of their overall program strategy which is gathered from web forms and preference centers, or by monitoring subscriber web site engagement and purchasing activity. But now, as a result of social media, social sites offer marketers rich new sources of customer preference and activity data.

According to the article, targeted email tops the list of effective marketing tactics. Social email combines preference and activity data from both channels to provide a more comprehensive view of your customers that can be used to target like never before. The three step process to build a social email program is: Read full post »

Joe Wagner's picture

Observations on the Affordable Care Act

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[[wysiwyg_imageupload:39:]]Implementing health care reform by trying to provide access and affordable coverage for more Americans is an experiment that the country will be undertaking over the next decade. It is safe to say that passing the Affordable Care Act did not stop the health care reform debate in Congress, if anything, it gave it legs. It’s fascinating to watch Congress continue to debate the political merits of how to best provide and pay for healthcare on the macro level.

But what happens when Members of Congress, who have the gold standard of health care coverage in the country, are faced with deciding whether to accept “government” health benefits. Politico recently ran a revealing story entitled “Insurance reality hits House GOP  that delved into the juxtaposition of how political ideology about health care reform is being tempered by the reality of how to pay for one’s own for health care. Members of Congress who opted out of the Federal plan were surprised at how high their monthly premiums cost. Read full post »

Molly Borowitz's picture

Weekly Digest: Medicaid, Knee Pain, and Tommy John

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CMS proposes Medicaid payment reductions for provider-preventable conditions

Policy geeks, hold on to your hats: Mike Iarrobino at HCPro reports that a proposed rule posted by CMS on February 16 would allow Medicaid recipients to be eligible for a payment reduction in the cost of treating provider-preventable conditions. This stipulation echoes Medicare’s existing rule for payment reductions in the treatment of hospital-acquired conditions. While this provision is already in place in 21 states, the new rule would make payment reductions for provider-preventable conditions a nationwide phenomenon. The overall concept is nothing new to most Medicaid providers, but CMS’ proposed method of implementation might cause them a little concern. Under the rule, states would have the flexibility to designate additional conditions to qualify for payment reductions, as well as the opportunity to create new restrictions on already-minimal payments. In addition, CMS would allow states to expand payment reduction programs to include outpatient and ambulatory care facilities.

Weight loss improves knee pain from common arthritic condition Read full post »

Nancy Hicks's picture

Accountable Care Organizations – New Goal for Providers

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[[wysiwyg_imageupload:38:]]Healthcare providers have always had a bit of a pack mentality.  In the 70s and 80s , hospitals became “medical centers”.  This gave way to “health systems” in the 90s when integrated delivery systems were all the rage.  Now, health systems are scrambling to become accountable care organizations (ACOs), an evolution prompted by the Affordable Care Act. Read full post »