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Casey Myburgh's picture

Defining Beauty: A Decade of Breaking Media Habits and Building Consumer Confidence

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The 27th Annual National Eating Disorder Awareness (NEDA) week was February 23 –
March 1.

Dissatisfaction with our bodies starts early. By [[wysiwyg_imageupload:183:]]
age six, many girls start to express concerns about their appearance. Of girls, ages six to 12 years old, 40 to 60 percent are aware of their weight or worried about becoming fat. According to the National Association of Anorexia Nervosa and Associated Disorders, nearly 24 million Americans suffer from an eating disorder.

Beauty and the images we see
Nearly 10 years ago, Dove started their Real Beauty Campaign kicking off with a video revealing significant Photoshop edits that take place after photography – from the removal of blemishes to a drastic remodeling of facial and neck structure. The mission of this and similar campaigns is succinct: to improve self-esteem and help men and women feel good about their unique inner and outer beauty. Read full post »

Jon  Hendl's picture

Counseling on Long-Term Solutions, Not Just Short-Term Metrics

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Fifteen years ago, I remember working with the
President of the Medical [[wysiwyg_imageupload:178:]]Society of New Jersey. A cardiologist, he often spoke about the need to have more defibrillators in public places like movie theaters and restaurants to save someone’s life in case of a heart attack. At the time, it was an expensive proposition, but through an aggressive outreach from both Dr. R. Gregory Sachs and his cardiologist colleagues, device companies were able to provide such devices, which are now more prolific than ever.

The effort to make defibrillators readily available massively improved the device companies’ overall reputation and increased understanding of the heart attacks in a way that no leaflet or website could have dreamed possible. People became more focused on knowing what to do, because defibrillators were now within reach. The responsibility to potentially save someone’s life could fall on them. Read full post »

Leslie Schrader's picture

CVS Quits Tobacco, Chooses Health and Wealth

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CVS Caremark Corporation recently announced that[[wysiwyg_imageupload:177:]]
it will stop selling cigarettes and other tobacco products at its more than 7,600 CVS/pharmacy stores across the U.S. by October 1, 2014.

The bold decision, estimated to cost the company $2 billion in revenue on an annual basis, leaves no doubt that CVS, which once stood for Consumer Value Store, is making a significant investment in rebranding itself as a healthcare provider. It also raises the question of how CVS will replace the lost revenue.

Retailers like CVS are poised to play a major role in the delivery of primary care as payment reform and physician shortages make traditional healthcare systems increasingly difficult to navigate, fueling the growing demand for convenient, retail health clinics. Read full post »

Diane R. Johnson, MPH's picture

Health-E Minds: Reflections on the Past Providing Insights to the Future

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As the new editor of Health-E Minds, [[wysiwyg_imageupload:176:]]
Diane R. Johnson, MPH, kicks off her tenure by sharing a compilation of perspectives contributed by a range of health experts throughout Ketchum’s global network – examining key health industry trends from 2013 and looking ahead at what to expect in 2014.

 

Health and health communications has evolved in the past few years. One of the most notable changes in the past year in the United States was the communication initiatives surrounding the Patient Protection and Affordable Care Act (ACA). Read full post »

Casey Myburgh's picture

360 Dollars: A Small Price to Pay for a Life

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A 28-year-old mother of two was diagnosed with
late-stage cervical cancer. She [[wysiwyg_imageupload:173:]]had a week to “get her affairs in order” – which meant signing adoption papers for her children  – before going into surgery for a radical hysterectomy. Luckily, she survived and is considered “cured.” But when curing someone requires such a physical and emotional life-long burden, taking all precautions necessary to prevent a diagnosis are worthwhile – aren’t they?
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