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Kimaya Dixit's picture

FDA Opens Up Social Media to Pharma Companies with New Guidelines

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When it comes to social media in the pharma [[wysiwyg_imageupload:174:]]
space, PR and communications professionals have fought a very long and laborious battle. Fortunately, the U.S. Food and Drug Administration (FDA) has finally come through with new and officially issued guidance for pharma's interactive marketing activities online. While this certainly clarity to an otherwise dark and restrictive social media-pharma terrain, there are a few bumps along the way to keep in mind.

First and foremost, there is no denying that the somewhat unrestricted freedom to tweet, post, blog, pin, etc. is right in line with where the future of real-time reporting and health PR is headed. These guidelines will most likely lead to real-time interactive marketing initiatives quickly slipping into PR strategies for pharma companies, both big and small. Read full post »

Jon  Hendl's picture

It’s Time to Resurrect the Public Health Focus on Smoking

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Fifty years ago, the first ever U.S. Surgeon
General’s report on smoking
on [[wysiwyg_imageupload:172:]]health was released. Among other things, the report concluded that lung cancer and chronic obstructive pulmonary disease (COPD) are caused by smoking.

Fast forward to 2014, and we find that lung cancer is the leading cancer killer in the United States, claiming 158,000 lives annually, and COPD is the nation’s third leading cause of death, claiming 134,000 Americans annually. As diseases like breast cancer adorn the jerseys of professional players, lung cancer and its primary cause – smoking – can’t even get an invitation to a try out. Read full post »

Tim Weinheimer's picture

Top Three Tips for Meeting FDA’s New Interactive Promotional Media Guidelines

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With the FDA release of its latest guidelines on[[wysiwyg_imageupload:170:]]
the use of new interactive promotional media there are new opportunities for PR professionals. The FDA’s new report is titled “Guidance for Industry Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics” and within the report there are 3 opportunities for PR professionals related to managing online influencer relationships and FDA-approved content optimization.

The Top 3 Tips:

“Representatives” or agencies can squarely sharpen their communications outreach in 2014 in response to these new guidelines by taking the following steps to digitally optimize their clients’ campaigns for success.

 

1.    Subscribe to influencer database tools and software. Read full post »

Maria Sherstneva's picture

Healthcare Communications in Russia

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Every PR specialist who starts working in[[wysiwyg_imageupload:169:]]
healthcare communications knows that it is on the one hand a great responsibility to promote something that saves people’s lives and really makes a difference in the world but on the other hand is a great challenge. Many medical topics are difficult to pitch and to have discussed in the media.  In addition, the area is highly regulated not only by governmental institutions but also by the clients themselves.  Under the auspices of Ketchum’s Global Scholar program, I recently had the opportunity to travel from Moscow to Ketchum’s New York office with a view to exchange our healthcare expertise, knowledge and insights.

Having a basic idea of the U.S. healthcare system already gave me an understanding of the dramatic differences between our countries. But I could not believe it influenced the approach to communications so much. Learning about the extent of FDA oversight in the U.S.I saw that there were far more distinct boundaries to work within. Read full post »

Nancy Hicks's picture

Comms Key to Success of Affordable Care Act

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This article was originally published on PRWeek.com. 

The Affordable Care Act is at a critical juncture. [[wysiwyg_imageupload:167:]]
Solidified by President Barack Obama's re-election and the earlier Supreme Court decision, the legislation is moving toward full implementation by January 2014. In October, state exchanges will be open for enrollment.

Like nervous backers of a Broadway production, people are saying, “Is the Affordable Care Act ready for prime time?” Even supporters of the healthcare law have a case of the jitters, and for good reasons. The state exchanges vary in their readiness to meet the enrollment deadline. Many states, such as Texas, Pennsylvania, and North Carolina have not accepted the Medicaid expansion, a central piece of the law that was made optional by the Supreme Court.

And, there is still active opposition to the law on legal and political fronts. Republican leaders have voted to repeal what they call “Obamacare” 37 times now. Read full post »