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Health-E Minds Creativity Panel's picture

How Healthcare Practitioners are Helping Ideas Grow Past No

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You’ve taken a step back from being the
“Debbie Downer” in a brainstorm and [[wysiwyg_imageupload:159:]]opened your mind to new ideas despite the nagging “there’s no way that would get approved” voice in your head. You’ve refined an idea so it fits within healthcare industry guardrails but still is insightful and exciting. Now what?                      

Harry King, Practice Director, London; Jon Hendl, Senior Vice President, New York; and Alexander Watson, Director, London, weigh in with their tips on how to communicate (and help others communicate) big ideas with confidence. Read full post »

In: Creativity  /   filed under: creativity | healthcare communications
Nancy Hicks's picture

Healthcare Not Immune to PC Language

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[[wysiwyg_imageupload:158:]]

“Politically correct” has become a powerful cultural meme that transforms our language and the way we communicate.  It can signal a level of respect for a group of people – “garbage collectors” became “sanitation engineers”, and Whole Foods calls their employees “team members”.  Marketers have been quick to inflate the value of their products with new terminology.  The downscale “used car” became “pre-owned”, and so much more appealing.

One would think that healthcare language, anchored in the solid world of science, would be immune to PC terminology.  While no one has found a better way to say “lipids” which is already an improvement over “fats”, the language of healthcare continues to  morph in response to public sensibilities and scientific insights. Read full post »

Clif Hotvedt's picture

Changing Patterns in Drug Delivery

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For decades, the predominant delivery method [[wysiwyg_imageupload:157:]]
for pharmaceutical products has been oral tablets, capsules or liquids, with the fewer, less complicated doses a day the better. 

If a new medication was introduced requiring four doses a day, competitors would strive to develop a drug requiring three or two or even only one dose a day.  If it could be taken any time of day with or without food or other drugs it was even better.  Fewer daily doses were invariably said to improve compliance because there were fewer doses to miss.  It should be noted, though, that these were “small molecule” drugs – ones developed using chemistry that either because of their own properties or through formulation manipulation could be absorbed through the digestive tract into the body.  Not surprisingly, according to a recent article in Drug Development and Delivery, of the medications currently available in the United States, 7,468 are oral and less than 3,000 are injectable.  (Topical, ophthalmic and other routes are far less prevalent.)  Read full post »

Maggie  Travis's picture

Transparency Can Play Key Role in Reducing Hospital Error

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A new medical television show premiered [[wysiwyg_imageupload:155:]]
giving viewers a glimpse into medicine that other shows haven’t touched on much before; errors in patient care. Unlike most medical shows today, Monday Morning’s focal point is the doctor as human rather than hero, emphasizing that mistakes do occur.

There is no doubt that some professions are held to higher standards especially when it comes to our safety and wellbeing. We are more likely to care about our airline pilot’s performance than our travel agent’s. We hold our medical community to a similar higher standard. While no one is perfect, it is challenging to allow our healthcare providers to remain under the same umbrella. The issue of medical mistakes is a reality—and a harsh one at that. According to a report by the Institute of Medicine (IOM), at least 1.5 million preventable medical errors occur in U.S. hospitals annually, with up to 98,000 deaths. Read full post »

Clif Hotvedt's picture

Conveying the Excitement of Scientific Discovery

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A challenge we often face in medical [[wysiwyg_imageupload:156:]]
communications is making research come alive for reporters and hence their audiences.  Researchers often seem to think that if they simplify science they’re diluting its intrinsic profundity.

A fine example of how this need not be the case is coming up for auction in April  – a letter the English molecular biologist Francis Crick  wrote to his 12-year old son in 1953 shortly after discovering the structure of DNA with James Watson.  Opening with “Jim Watson and I have probably made a most important discovery,” Crick then proceeds to describe their discovery as a father, not just the co-father of DNA.  Read full post »