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Rob  Flaherty's picture

A Healthy Future for Healthy Living?


Editor's Note: This post first appeared on the World Economic Forum Blog.

At the World Economic Forum’s [[wysiwyg_imageupload:154:height=105,width=201]]Annual Meeting 2013 there was anticipation mixed with some trepidation about the level of fortitude leaders would bring to the essential task of reducing chronic illness and promoting healthy living. Certainly, the motivation is there – 36 million lives lost every year and millions more disabled or compromised by chronic illness – but there is work to do to turn talk into action. Read full post »

Chelsea Krepps's picture

Male Contraception: The Next Sexual Revolution?


Just as the female birth control pill revolutionized women’s [[wysiwyg_imageupload:150:]]
sexual health in the 1960s, could a new innovation be under way that will once again shake up the way we view human sexuality and fertility? Read full post »

Andrew Lamb's picture

Word on the Tweet: Listening to the Diabetes Community on Twitter


As a healthcare digital strategist, when I want to [[wysiwyg_imageupload:151:]]
understand trends and get a sense of what online communities are saying, Twitter is an essential source of data. The healthcare arena has generally been slow at adopting social media (mainly for regulatory reasons) but this is changing.

To demonstrate this, we developed the infographic at the bottom of this post to analyze Twitter activity from the diabetes community around EASD 2012, the European Association for the Study of Diabetes’ 2012 congress held in Berlin.

The infographic provides insight on a number of questions. Which stories dominated conversation at EASD 2012? Who were the main contributors? Was the diabetes patient community part of the discussion? How active were pharmaceutical companies at communicating on Twitter? It underlines the fact that those involved in the communication of science are rapidly adapting to a world where news moves faster and reaches more people, and where old boundaries, such as those between scientists and the public, are becoming more fluid. Read full post »

Leslie Schrader's picture

App Happy: Consumers Seek Health at the Touch of a Finger


We all know it – mobile is where to be and that [[wysiwyg_imageupload:145:]]
goes for health and wellbeing. In fact, there are about 9,000 health apps in the iTunes store and that number was projected to increase to 13,000 in the past year.

But what does the demand and growth mean – is it going to go beyond cardio, fitness, stress relief and diet monitoring? All signs point to yes. People are using not just one app but several to help manage, maintain and elevate their personal well-being as well as that of their families. And the expanding usage of these apps provides opportunities for brands and marketers to shape the next great health app. Read full post »

Deirdre Middleton's picture

The Next Weight Loss Craze: Treatment Options


To prevent or to treat? That is the new question[[wysiwyg_imageupload:144:]]
in the obesity discussion that focuses on an area of the debate that has remained largely off the table: Treatment. Today’s ubiquitous discussion on obesity is hard to miss for good reason – 60 million adults age 20 and older are overweight and if the rates continue, by 2030, half of U.S. adults will be obese. It is a small wonder that a Google search on obesity yields more than 90 million hits or that each day we read about a new initiative to get people moving, provide health and nutritional information for consumers or exalt the latest way to eat from a generally more svelte country or region. Read full post »

In: Consumer Health  /   filed under: obesity | weight loss