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Clif Hotvedt's picture

Belly Button Biodiversity and Medical Communications


It sounds like quite a stretch to tie these two [[wysiwyg_imageupload:137:]]
together, but why not?

Research reported recently in Genome Technology describes a project at North Carolina State University that seeks to identify all the bacteria living in human belly buttons.  To the obvious question, “why?” the researchers led by Jiri Huler of the Dunn Lab respond that it’s an isolated area that’s hospitable to bacteria and that’s not fastidiously washed.

What they found was that in the first 95 samples cultured, there were 1,400 strains of bacteria, 662 of which couldn’t be classified.    Read full post »

Gemma Berman's picture

Olympics 2012 - The Mecca of the Sporting World?


As I write this to you, I am surrounded by fellow [[wysiwyg_imageupload:136:]]
commuters – stressed, squashed and sweaty as we are herded through the 150 year old London Underground system. London transport struggles with an ever increasing commuter population, and, with the London 2012 Olympic Games now underway, the question on everyone’s lips for the months leading up to the Games was ‘how will we cope?

The most prestigious sporting event known to man-kind is gracing my home town and boy don’t we know it…everything is Olympic-themed. The games consume daily news updates and the advertising market is saturated with athlete-endorsed products, plans and provisions. Colleagues gather at the start of each day to discuss the latest Olympics buzz and even pause from the work day to catch a glimpse of the highest contested event, particularly when a Brit is in the running for a medal.

But amongst all of the excitement and festivities, little is being mentioned about the health issues a mass gathering may bestow on our little Island. Read full post »

Katherine Watier's picture

Personalized Search Results and How They Impact Searchers Looking for Health Information


Ketchum recently participated as a sponsor and presenter at ExL Pharma's 8th Annual Public Relations and Communications Summit.  In the post below, Katherine Watier summarizes key takeaways from the presentation that she shared at the conference.


Have you noticed that your search results are
changing? Have you noticed that when you search for things on Google the results you receive seem targeted to you – location and interests wise? Or if you’re using Bing, have you noticed the “Search Buddies” bar on the right that lets you ping your friends on Facebook and Twitter without leaving Bing search?

The world of search engines is definitely changing and becoming highly personalized to EVERY searcher. These changes apply for every type of search query – including those related to health issues.

Patients’ Searching for Health Information Read full post »

Harriet Farmer's picture

First Gene Therapy Wins Backing in Europe – the Start of Things to Come


At €1 million a pop, expectations are high.  [[wysiwyg_imageupload:134:]]
But European regulators have given the initial thumbs up to Glybera (alipogene tiparvovec), the western world’s first gene therapy, paving the way for approval by the European Commission.

The treatment is for a rare type of pancreatic disorder in which patients have damaged copies of a gene which is essential for breaking down the fat content in foods.  Affecting one person in a million, the disease causes a build up of lipids in the blood stream, leading to abdominal pain and potentially fatal inflammation of the pancreas.

The decision marks an important advance for gene therapy, a field which has been hotly debated for many years due to shortcomings of previous investigational therapies.  Approval for Glybera, which was previously rejected on three occasions, will make it the first gene therapy to be available outside a clinical trial in Europe or the US.  China approved a gene therapy for head and neck cancer in 2004. Read full post »

Leslie Schrader's picture

Forget an Apple a Day, Today Consumers Want an App a Day

1 comment

Yes, that’s right. We are in the midst of a [[wysiwyg_imageupload:133:]]
paradigm shift and consumers are now looking to technology for information and personal health and wellness and then looking to physicians and healthcare providers for “second opinions” to validate their personal conclusions.

As the wellbeing movement expands and changes, it presents marketers with more opportunities, and challenges, to reach consumers with health and wellness messages. From what to eat and what to wear, to what to do and what one should do, leading a healthy lifestyle means different things to different populations. And, there are more and more sources and channels where consumers can access information to help them achieve the level of health and wellness they want in their lives. Marketers can be the ultimate resource and work with the latest technology and tools to curate content and intersect with consumers where they are. Read full post »