Health-E Minds Creativity Panel's blog

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Behind the Glass: Healthcare Creativity through the Years

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The concept of creativity in itself is inherently
subjective and difficult to define. [[wysiwyg_imageupload:163:]]Add the challenges of a regulated environment to the conversation, and it is almost impossible to put creativity in the healthcare space in context alongside the highly visual and social outputs of creative campaigns in other industries. Nancy Hicks, Senior Vice President, Associate Director, North America Healthcare Practice, has described achieving creativity in healthcare as trying to look glamorous in army fatigues. In healthcare, much of the creative thinking is hidden behind the scenes – it’s about finding an engaging way to reach an audience when language used to connect with people is strictly regulated and interactions with them are even further limited in spaces where they spend large portions of their time, such as on social media.
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In: Creativity  /   filed under: creativity | healthcare communications
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Healthful Creativity: How to Lead in a Regulated Industry

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In her overview of creativity in the healthcare [[wysiwyg_imageupload:161:]]industry, Nancy Hicks, Senior Vice President, Associate Director, North America Healthcare Practice, notes that healthcare companies are eager to be first in scientific or clinical innovation but that this drive to be first often stops in communications, which lends to a “me, too” style of creativity.

Building off of this theme, we asked colleagues at Ketchum to share their insights on how to help clients stand out as creative leaders in an industry that often relies on following other leaders. Participants in this discussion included: Harry King, Practice Director, London; Jon Hendl, Senior Vice President, New York; Diane Johnson, Vice President/Account Supervisor, Washington, D.C.; and Sarah Unger, Managing Account Supervisor, Creative Catalyst, New York. Read full post »

In: Creativity  /   filed under: creativity | healthcare communications
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How Healthcare Practitioners are Helping Ideas Grow Past No

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You’ve taken a step back from being the
“Debbie Downer” in a brainstorm and [[wysiwyg_imageupload:159:]]opened your mind to new ideas despite the nagging “there’s no way that would get approved” voice in your head. You’ve refined an idea so it fits within healthcare industry guardrails but still is insightful and exciting. Now what?                      

Harry King, Practice Director, London; Jon Hendl, Senior Vice President, New York; and Alexander Watson, Director, London, weigh in with their tips on how to communicate (and help others communicate) big ideas with confidence. Read full post »

In: Creativity  /   filed under: creativity | healthcare communications