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The Evolving Rules of Social Media and Healthcare

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At a recent FDA/CDER-CHPA seminar on
promoting Over the Counter [[wysiwyg_imageupload:143:]]medicines in a social media world
, experts wrestled with the fact that consumers are increasingly turning to others like themselves or other online channels for health information, data, and first-hand experiences to help them make better medical decisions. Almost half of consumers are reading someone else's commentary or experience about health or medical issues on an online news group, website, or blog. They are turning to social channels and platforms because they want customer service, immediate answers to basic questions, guidance and someone to make sense out of the cacophony of medical information. Read full post »

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Waiting for Supreme Court Decision – Challenging Time in Healthcare

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Editor’s Note: The following post was co-authored by For more information on potential Supreme Court outcomes, you are invited to join a special webcast Ketchum is hosting on June 20 at 12:30 ET.


For health industry communicators, this is a [[wysiwyg_imageupload:128:]]
spring of high anxiety as the fate of the Affordable Care Act (ACA), the biggest piece of social legislation since Medicare, rests with nine justices on the Supreme Court.  That the ACA landed here is hardly surprising given the political controversy surrounding the law and mixed rulings in the lower courts.  While the healthcare industry is holding its collective breath about the Supreme Court decision, major players are moving forward in implementing key parts of the law.  Read full post »

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Independent Payment Advisory Board - A New Approach to Controlling Medicare Costs

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The Washington Post editorial page recently [[wysiwyg_imageupload:71:]]stated the obvious when it started out by declaring that “there is no silver bullet to controlling health-care costs, whether in public programs such as Medicare or in the private market.” So Washington being the political zero sum game town it has become, Medicare is being used as a political hot potato right now by Republicans, Democrats, presidential candidates, interest groups and the media who for all their political gamesmanship can’t dance around the fact that Medicare will start running out of money in 2024 -- five years earlier than projected last year. Read full post »

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Observations on the Affordable Care Act

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[[wysiwyg_imageupload:39:]]Implementing health care reform by trying to provide access and affordable coverage for more Americans is an experiment that the country will be undertaking over the next decade. It is safe to say that passing the Affordable Care Act did not stop the health care reform debate in Congress, if anything, it gave it legs. It’s fascinating to watch Congress continue to debate the political merits of how to best provide and pay for healthcare on the macro level.

But what happens when Members of Congress, who have the gold standard of health care coverage in the country, are faced with deciding whether to accept “government” health benefits. Politico recently ran a revealing story entitled “Insurance reality hits House GOP  that delved into the juxtaposition of how political ideology about health care reform is being tempered by the reality of how to pay for one’s own for health care. Members of Congress who opted out of the Federal plan were surprised at how high their monthly premiums cost. Read full post »