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FDA Opens Up Social Media to Pharma Companies with New Guidelines

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When it comes to social media in the pharma [[wysiwyg_imageupload:174:]]
space, PR and communications professionals have fought a very long and laborious battle. Fortunately, the U.S. Food and Drug Administration (FDA) has finally come through with new and officially issued guidance for pharma's interactive marketing activities online. While this certainly clarity to an otherwise dark and restrictive social media-pharma terrain, there are a few bumps along the way to keep in mind.

First and foremost, there is no denying that the somewhat unrestricted freedom to tweet, post, blog, pin, etc. is right in line with where the future of real-time reporting and health PR is headed. These guidelines will most likely lead to real-time interactive marketing initiatives quickly slipping into PR strategies for pharma companies, both big and small. Read full post »