breast cancer awareness month

With October now behind us, we say goodbye to
the ribbons and tributes that p aint the town pink and make us all focus on breast cancer, its impact on everyone and the importance of doing what we can do to promote research and identify ways to help people survive.  We have seen the pink and blue and red cause programs for several years now and people are beginning to wonder:  “Does this brand really mean it or are they simply trying to make a sale?” 

Since trends and growing concerns are often given names, the public has turned this question into the accusing term “pinkwashing,” or “redwashing,” or “just the color-of-the-cause” washing.  They all mean the same thing – consumers think that brands are using causes to create affinity and to encourage purchase. Read full post »