college textbook

Nancy Hicks, SVP and associate director, North America
Healthcare Practice, and Christina Nicols, VP and director of Research, Ketchum Washington, D.C., co-authors and editors of a new book entitled Health Industry Communications: New Media, New Methods, New Message sat down with Ketchum Corporate Communications Editor Jeff Lewonczyk to shed some light on the book, what communicators can learn from it, and overall trends in health industry communications.

JEFF: What is the goal of the book? What need does it fulfill, and what audiences is it intended for? Read full post »