Consumer Health

Who is in the consumer market in the medical field? You. Consumer health is concerned with you and others just like you and your well being. A large variety of different and interesting topics are discussed by Ketchum’s healthcare marketing leaders to help provide you with the knowledge you may need to stay healthy. They will talk about recent trends in both health and wellness, over the counter products, and positive news in healthcare.  These topics will help you become a better consumer and learn more about ways to stay healthy. To fully interact with others and understand the topics better, feel free to comment on the blogs and either the author or other readers will respond.

Recent Blog Posts

Lee Duong's picture

Debunking Arthritis Myths – Recognizing National Arthritis Month

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Your family doctor recently told your young nephew he has juvenile arthritis. Your friend in her 20s is living with rheumatoid arthritis. [[wysiwyg_imageupload:208:]]They seem to be unlikely arthritis patients, and this comes as a surprise to you – don’t only older people get arthritis?

Arthritis is a medical term that we hear about often, but most characteristics about the disease that come to mind are simply misconceptions. Arthritis affects more than 50 million Americans – one in five adults has the disease where common symptoms include pain, aching, stiffness and swelling in or around the joints. Arthritis can affect people of various backgrounds and its severity can be greater than most may think.  

In: Consumer Health  /   filed under: national arthritis month
Shawn Ghuman's picture

Antibiotic Resistance in Bacteria is Another Crisis Worth Preventing

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MRSA Antibiotic Resistance in the United States

Although a majority of MRSA cases are still limited to hospitals and intensive care units, it has become apparent that MRSA is expanding out into
communities and has become a larger public 
health crisis.

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Chartése  Day's picture

National Minority Health Month: Bridging the Divide in Health Equity

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[[wysiwyg_imageupload:200:]]In April 1915, Dr. Booker T. Washington sent a call to action, via prominent African American newspapers, calling on local health departments, schools, churches, businesses, professional associations, and the most influential organizations in the African American community to "pull together" and "unite… in one great National Health Movement” to be called "National Negro Health Week." Washington thought health was critical to progress and equity in all other things, stating, "Without health and long life, all else fails." Today, his vision has transformed into National Minority Health Month, celebrated every April.

Each year, the U.S. Department of Health and Human Services (HHS), Office of Minority Health and the National Minority Quality Forum partner in April to distribute materials and organize events and activities throughout the U.S.

Maggie  Travis's picture

Looking Beyond the Facts: The Hard Truth about Heart Health among Women

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“Certainly, understanding of one's risk for any disease must be anchored in facts. But if we want our facts to translate into better health, we may need to start talking more about our feelings.” -- Lisa Rosenbaum, M.D. (Cardiology), University of Pennsylvania School of Medicine


March is Women’s History Month, 31 days
dedicated to commemorating female [[wysiwyg_imageupload:180:]]leaders, innovators and those who defied conventionality to get ahead. As we honor the history of strong-hearted women, it is important to also take a deeper look at the history of our heart health.

The New England Journal of Medicine (NEJM) found that heart disease has been the leading cause of death among Americans since the 1930’s. In 1984, more women than men died of heart disease, and for 20 years this statistic has remained the same. Read full post »

Jon  Hendl's picture

Counseling on Long-Term Solutions, Not Just Short-Term Metrics

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Fifteen years ago, I remember working with the
President of the Medical [[wysiwyg_imageupload:178:]]Society of New Jersey. A cardiologist, he often spoke about the need to have more defibrillators in public places like movie theaters and restaurants to save someone’s life in case of a heart attack. At the time, it was an expensive proposition, but through an aggressive outreach from both Dr. R. Gregory Sachs and his cardiologist colleagues, device companies were able to provide such devices, which are now more prolific than ever.

The effort to make defibrillators readily available massively improved the device companies’ overall reputation and increased understanding of the heart attacks in a way that no leaflet or website could have dreamed possible. People became more focused on knowing what to do, because defibrillators were now within reach. The responsibility to potentially save someone’s life could fall on them. Read full post »