Consumer Health

Who is in the consumer market in the medical field? You. Consumer health is concerned with you and others just like you and your well being. A large variety of different and interesting topics are discussed by Ketchum’s healthcare marketing leaders to help provide you with the knowledge you may need to stay healthy. They will talk about recent trends in both health and wellness, over the counter products, and positive news in healthcare.  These topics will help you become a better consumer and learn more about ways to stay healthy. To fully interact with others and understand the topics better, feel free to comment on the blogs and either the author or other readers will respond.

Recent Blog Posts

Leslie Schrader's picture

CVS Quits Tobacco, Chooses Health and Wealth


CVS Caremark Corporation recently announced that[[wysiwyg_imageupload:177:]]
it will stop selling cigarettes and other tobacco products at its more than 7,600 CVS/pharmacy stores across the U.S. by October 1, 2014.

The bold decision, estimated to cost the company $2 billion in revenue on an annual basis, leaves no doubt that CVS, which once stood for Consumer Value Store, is making a significant investment in rebranding itself as a healthcare provider. It also raises the question of how CVS will replace the lost revenue.

Retailers like CVS are poised to play a major role in the delivery of primary care as payment reform and physician shortages make traditional healthcare systems increasingly difficult to navigate, fueling the growing demand for convenient, retail health clinics. Read full post »

Casey Myburgh's picture

360 Dollars: A Small Price to Pay for a Life

1 comment

A 28-year-old mother of two was diagnosed with
late-stage cervical cancer. She [[wysiwyg_imageupload:173:]]had a week to “get her affairs in order” – which meant signing adoption papers for her children  – before going into surgery for a radical hysterectomy. Luckily, she survived and is considered “cured.” But when curing someone requires such a physical and emotional life-long burden, taking all precautions necessary to prevent a diagnosis are worthwhile – aren’t they?
Read full post »

Leslie Schrader's picture

App Happy: Consumers Seek Health at the Touch of a Finger


We all know it – mobile is where to be and that [[wysiwyg_imageupload:145:]]
goes for health and wellbeing. In fact, there are about 9,000 health apps in the iTunes store and that number was projected to increase to 13,000 in the past year.

But what does the demand and growth mean – is it going to go beyond cardio, fitness, stress relief and diet monitoring? All signs point to yes. People are using not just one app but several to help manage, maintain and elevate their personal well-being as well as that of their families. And the expanding usage of these apps provides opportunities for brands and marketers to shape the next great health app. Read full post »

Deirdre Middleton's picture

The Next Weight Loss Craze: Treatment Options


To prevent or to treat? That is the new question[[wysiwyg_imageupload:144:]]
in the obesity discussion that focuses on an area of the debate that has remained largely off the table: Treatment. Today’s ubiquitous discussion on obesity is hard to miss for good reason – 60 million adults age 20 and older are overweight and if the rates continue, by 2030, half of U.S. adults will be obese. It is a small wonder that a Google search on obesity yields more than 90 million hits or that each day we read about a new initiative to get people moving, provide health and nutritional information for consumers or exalt the latest way to eat from a generally more svelte country or region. Read full post »

In: Consumer Health  /   filed under: obesity | weight loss
Gemma Berman's picture

Olympics 2012 - The Mecca of the Sporting World?


As I write this to you, I am surrounded by fellow [[wysiwyg_imageupload:136:]]
commuters – stressed, squashed and sweaty as we are herded through the 150 year old London Underground system. London transport struggles with an ever increasing commuter population, and, with the London 2012 Olympic Games now underway, the question on everyone’s lips for the months leading up to the Games was ‘how will we cope?

The most prestigious sporting event known to man-kind is gracing my home town and boy don’t we know it…everything is Olympic-themed. The games consume daily news updates and the advertising market is saturated with athlete-endorsed products, plans and provisions. Colleagues gather at the start of each day to discuss the latest Olympics buzz and even pause from the work day to catch a glimpse of the highest contested event, particularly when a Brit is in the running for a medal.

But amongst all of the excitement and festivities, little is being mentioned about the health issues a mass gathering may bestow on our little Island. Read full post »