Consumer Health

Who is in the consumer market in the medical field? You. Consumer health is concerned with you and others just like you and your well being. A large variety of different and interesting topics are discussed by Ketchum’s healthcare marketing leaders to help provide you with the knowledge you may need to stay healthy. They will talk about recent trends in both health and wellness, over the counter products, and positive news in healthcare.  These topics will help you become a better consumer and learn more about ways to stay healthy. To fully interact with others and understand the topics better, feel free to comment on the blogs and either the author or other readers will respond.

Recent Blog Posts

Leslie Schrader's picture

Forget an Apple a Day, Today Consumers Want an App a Day

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Yes, that’s right. We are in the midst of a [[wysiwyg_imageupload:133:]]
paradigm shift and consumers are now looking to technology for information and personal health and wellness and then looking to physicians and healthcare providers for “second opinions” to validate their personal conclusions.

As the wellbeing movement expands and changes, it presents marketers with more opportunities, and challenges, to reach consumers with health and wellness messages. From what to eat and what to wear, to what to do and what one should do, leading a healthy lifestyle means different things to different populations. And, there are more and more sources and channels where consumers can access information to help them achieve the level of health and wellness they want in their lives. Marketers can be the ultimate resource and work with the latest technology and tools to curate content and intersect with consumers where they are. Read full post »

Victoria Reason's picture

More than Skin Deep - the Science of Beauty

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With a heavy cloud surrounding the safety of [[wysiwyg_imageupload:124:]]
cosmetic procedures, and many feeling uncomfortable with the perceived risks of surgery, women are increasingly turning to the next hero anti-ageing product within their budget. As a result the beauty industry will continue to invest heavily in delivering the latest breakthrough science that does not just claim, but proves to women, that this is the ‘must have’ product worth spending their hard earned cash on.  As a result we are seeing the paths of beauty and science converging more closely than ever before with a trend towards beauty companies using technologies and methods that have previously only been used at the cutting edge of pharmaceutical research, for example the use of NASA atomic force microscopes to observe molecular structures in hair. Read full post »

In: Consumer Health  /   filed under: anti-aging | Cosmetics
Dr. Cathy Kapica's picture

Consuming Bugs the Modern Way: Probiotics, Prebiotics, and Synbiotics

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Digestive health is a current hot topic, and it is [[wysiwyg_imageupload:118:]]
expected to remain so for the next few years. The role of gaining or maintaining a healthy intestinal microflora (bacteria) is a key factor for digestive health, not to mention the potential impact it has on our overall health. So, the rise in probiotics, prebiotics and synbiotics is no surprise and – since this is such a hot topic that affects our everyday lives, balance and general feeling of well-being – people have a greater understanding of the presence and meaning of these “biotics” in their diet.

Oh, wait. That would be in a perfect world. The reality is that this new (actually old) entry into our diets is complex. When people assess their dietary habits, they need simple solutions; identifying and isolating beneficial biotics that work sounds more than a little daunting. As communicators, we have the opportunity to make the garden of microflora simple for all consumers. And that starts with an understanding of the basics. Read full post »

Deirdre Middleton's picture

Seeing Pink? Be Cautious About Clashing Colors with Products

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With October now behind us, we say goodbye to
the ribbons and tributes that p[[wysiwyg_imageupload:100:]]aint the town pink and make us all focus on breast cancer, its impact on everyone and the importance of doing what we can do to promote research and identify ways to help people survive.  We have seen the pink and blue and red cause programs for several years now and people are beginning to wonder:  “Does this brand really mean it or are they simply trying to make a sale?” 

Since trends and growing concerns are often given names, the public has turned this question into the accusing term “pinkwashing,” or “redwashing,” or “just the color-of-the-cause” washing.  They all mean the same thing – consumers think that brands are using causes to create affinity and to encourage purchase. Read full post »

Clif Hotvedt's picture

Protecting Your Head

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Editor's Note: This post was co-authored by Ketchum alum Heather Allen.


With more and more research coming out about [[wysiwyg_imageupload:73:]]
the importance of head safety and how life-threatening concussions and other head trauma can be, multiple industries are taking a hard look at how to be safer.

Take the NFL for example, gone are the years of the “Leather Lids” in the 1920s, as recent developments by Riddell (the official helmet supplier for the NFL) announced a new helmet in 2002, “The Revolution,” which was the first major innovation in 25 years. The ongoing issue of concussions really came to a head (no pun intended) with the highly-publicized side-effects from athletes such as Ted Johnson experiencing so much head trauma.

In: Consumer Health  /   filed under: concussion | head injury | NFL | US Military