Consumer Health

Who is in the consumer market in the medical field? You. Consumer health is concerned with you and others just like you and your well being. A large variety of different and interesting topics are discussed by Ketchum’s healthcare marketing leaders to help provide you with the knowledge you may need to stay healthy. They will talk about recent trends in both health and wellness, over the counter products, and positive news in healthcare.  These topics will help you become a better consumer and learn more about ways to stay healthy. To fully interact with others and understand the topics better, feel free to comment on the blogs and either the author or other readers will respond.

Recent Blog Posts

Deirdre Middleton's picture

Eating for Health and Wellness 101

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When you graduate from high school, there are [[wysiwyg_imageupload:67:]]
a lot of things to think about: test scores, college applications and the best school academically and socially are a few of the topics that come immediately to mind.  There is a long process that consists of writing essays, figuring out how close or how far away to go, what your friends are doing and just determining what is going to make you happy.  What you may not associate with the college decision process is what type of food you are going to eat and how that food meets your health and wellness needs. Read full post »

Leslie Schrader's picture

The Relevance of OTCs

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[[wysiwyg_imageupload:41:]]Imagine you have a headache and two choices: make a doctor's appointment to get a prescription for acetaminophen or another pain reliever or suffer through it.  An extreme scenario, but during the past several years, legislation, product withdrawals, safety concerns and other challenges have been eroding the accessibility and credibility of over-the-counter (OTC) medicines.

Here is a brief snapshot of the OTC “aisle” today: Read full post »