Acronym of the week would be more accurate, but GDUFA will be used as a word so it might as well be defined as one. With the passage of the Food and Drug Administration Safety and Innovation Act on July 9, 2012, GDUFA (‘Generic Drug User Fee Amendments...
Our Contributors

Clif Hotvedt
VP/Global Director, Medical and Scientific Affairs
Ketchum New York
Ketchum New York
Clif Hotvedt is a VP Global Director of Medical & Scientific Affairs at Ketchum and has over 37 years of experience in the healthcare field. His healthcare marketing expertise spans scores of cardiovascular, oncological, psychotropic and anti-infective medications. A New Mexico State University graduate in biology education and... more

Nancy Hicks
Senior Vice President, Associate Director, North America Healthcare Practice
Ketchum Washington DC
Ketchum Washington DC
Nancy Hicks is head of Ketchum's North America Healthcare Practice. She serves as senior counsel to healthcare clients relying on her over 25 years of experience in healthcare communications. She is the author of numerous articles and co-author of Branding Health Services: Defining Yourself in the Marketplace, published in 2000 by Aspen... more

Jeff Levine
Guest Contributor
Health E Minds
Health E Minds
Jeff Levine is an award-winning journalist and broadcaster with more than 25 years of experience. For WebMD, Jeff Levine served as the Washington bureau chief. His duties included keeping an eye on the latest public policy developments on Capitol Hill and the White House as well as following up on research breakthroughs at the National... more

Alexander Watson
Director, Healthcare
Ketchum Pleon London
Ketchum Pleon London
Alexander joined Ketchum Pleon’s London Healthcare team in 2000. With 15 years global healthcare marketing experience from pre-launch to established ethical brands he currently oversees the global accounts for Bayer Animal Health’s portfolio and Pfizer’s Lipitor and Inspra. His burning passions include spotting future pharma trends,... more

Joe Wagner
Vice President, Public Affairs
Ketchum Washington DC
Ketchum Washington DC
Joe Wagner has 20 years of communications experience primarily in healthcare public affairs, designing and managing strategic communications campaigns for companies, trade associations, foundations, non-profits and advocacy organizations in Washington, D.C. and around the country.
Joe brings expertise in all aspects of strategic... more

Deirdre Middleton
Vice President, Healthcare
Ketchum Washington DC
Ketchum Washington DC
Deirdre Middleton is a vice president of editorial services in the Washington, DC Ketchum office with more than ten years of public relations and communications experience in consumer products, pharmaceutical, over-the-counter and general health care clients.
Ms. Middleton has been passionate about health care since her work in... more

Suzannah Palinkas
Vice President, Group Manager
Ketchum Washington, D.C.
Ketchum Washington, D.C.
Suzannah Palinkas is a Vice President and Group Manager with 13 years experience in the healthcare communications field, developing and managing medical education, consumer awareness, issues management and product marketing communications campaigns for pharmaceutical industry and healthcare association clients. Ms. Palinkas has provided... more

Leslie Schrader
Partner/Director, DC Brand Marketing Practice
Ketchum Washington DC
Ketchum Washington DC
Leslie Schrader has more than 15 years of public relations agency experience characterized by hands-on leadership of multiple award-winning consumer health campaigns. She converted an interest in consumer health and wellness into a dedicated health marketing practice– Well-Connected, a specialty offering that draws from the agency’s... more

Andrew Lamb
Digital Strategist for Healthcare
Ketchum Pleon and Inspired Science, London
Ketchum Pleon and Inspired Science, London
Andrew Lamb joined Ketchum Pleon’s London office in 2011, where he advises pharmaceutical clients on innovative, effective and compliant digital tactics. Combining a strong technical understanding with a broad awareness of digital culture and trends, Andrew enjoys working on every stage of digital projects from conception to execution.... more

Carrie Rose
Account Supervisor, Healthcare
Ketchum New York
Ketchum New York
Carrie Rose is a member of the Ketchum Healthcare Media Team, and Ketchum Global Media Network, supporting healthcare clients with strategic media counsel and media relations expertise. Carrie brings a deep knowledge of healthcare marketing strategy, the FDA approval process, third party partnership outreach, and media and community... more
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We capture the opinions and insights of several of our employees on a variety of communication topics about Healthcare.

