Acronym of the week would be more accurate, but GDUFA will be used as a word so it might as well be defined as one. With the passage of the Food and Drug Administration Safety and Innovation Act on July 9, 2012, GDUFA (‘Generic Drug User Fee Amendments...
Alexander joined Ketchum Pleon’s London Healthcare team in 2000. With 15 years global healthcare marketing experience from pre-launch to established ethical brands he currently oversees the global accounts for Bayer Animal Health’s portfolio and Pfizer’s Lipitor and Inspra. His burning passions include spotting future pharma trends, tackling significant issues and encouraging new graduates to join the industry.
Having studied Microbiology at Edinburgh University, Alexander spent four years in the UK Armed Forces, as a reconnaissance officer in The Queen’s Royal Lancers and Aide-de-Camp to the Commander of the United Kingdom Field Army.
We capture the opinions and insights of several of our employees on a variety of communication topics about Healthcare.