Our Contributors

Amy Losak

Senior Vice President, Healthcare Media Director, Ketchum New York

Amy has 20+ years of experience serving clients in the healthcare, pharmaceutical, biotech, patient advocacy/education, hospital, nursing and consumer product sectors on a diverse array of media relations-driven projects and programs, ranging from new drug approvals and launches to Rx-to-OTC switches, consumer health awareness campaigns and events, patient profiles, published and presented studies, and more.

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Recent Blog Posts

Posted on: Wed, 08/17/2011 - 9:28am

As Facebook Opens Up, What Will Pharma Do?

Will “opening the walls” on Facebook, allowing people to post
public comments, lead to pharma companies shutting down their pages and abandoning this form of engagement with consumers? Apparently, it already has, according to a recent Christian Torres’ article in the Washington Post.

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Other Contributors

Kate Paxton

SVP, Director of Healthcare, Ketchum Washington DC

Kate has more than 15 years of experience in the public relations field, ranging from consumer brands to issues management. As D.C. Healthcare Practice Director, Kate provides ongoing strategic... more

Tim Weinheimer

Senior Vice President, Group Account Director, Ketchum, Washington, D.C.

Tim works with Ketchum brands to develop strategies to stay ahead by leveraging the latest innovations and thinking in digital marketing, technology and the web. Tim brings diverse marketing... more

Maggie Travis

Associate Account Executive, Ketchum, Washington, D.C.

Maggie Travis has a broad range of responsibilities, including media outreach, development of media materials, and account support for clients such as BD, AstraZeneca, Auxilium, Clorox, Hershey and... more

GDUFA

Acronym of the week would be more accurate, but GDUFA will be used as a word so it might as well be defined as one. With the passage of the Food and Drug Administration Safety and Innovation Act on July 9, 2012, GDUFA (‘Generic Drug User Fee Amendments...