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Chartése Day

Managing Account Supervisor, Ketchum, Washington, D.C.

Chartése D. Day, a managing account supervisor in Ketchum's Corporate and Public Affairs practice, has more than 12 years’ experience managing multi-platform issues management and strategic communications programs for Fortune 500 companies and trade associations. Chartése has particular expertise in healthcare issues and reputation management, public education campaigns, and patient and advocacy engagement having provided counsel to eight of the top 10 global pharmaceutical companies such as Abbott, AstraZeneca, Johnson & Johnson, Merck and Pfizer; trade associations such as the Pharmaceutical Research & Manufacturers of America (PhRMA); and insurers such as Kaiser Permanente and CareFirst.

Chartése has experience in a wide swath of pharmaceutical therapeutic areas and healthcare topics including antipsychotic treatment, asthma/COPD, cardiovascular disease, HIV/AIDS, HPV, pain management, women’s health, and Affordable Care Act implementation.

For three years, Chartése served as day-to-day manager for PhRMA’s Partnership for Prescription Assistance (PPA), a public education campaign to increase awareness of patient assistance programs and boost enrollment of those who are eligible. Under Chartese’s leadership, the PPA garnered more than 9,000 positive, on-message media hits in just over two years; conducted consumer outreach events in more than 1,500 cities helping more than 3 million people in need; generated partnerships with more than 1,300 leading national, state and local organizations; and recruited patient ambassadors in nearly all 50 states, in addition to Puerto Rico.

Chartése has also served as the day-to-day manager for high-profile product liability cases including Merck’s VIOXX and Pfizer’s ZOLOFT. In these cases, Chartése provided on-site trial support, strategic communication planning, media relations, spokesperson training, materials development and research.

In addition to Ketchum, Chartése has vast experience in the public affairs agency environment, having worked at both Edelman and APCO Worldwide. She also worked at Business Roundtable and U.S. House of Representatives, Office of Eleanor Holmes Norton (D-D.C.)

Chartése earned her MBA Masters of Business Administration from the University of Maryland, College Park. She also earned a Bachelor’s degree in international business from George Mason University, where she received the University’s Academic Excellence Award.

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