Leslie Schrader's picture

Forget an Apple a Day, Today Consumers Want an App a Day

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Yes, that’s right. We are in the midst of a [[wysiwyg_imageupload:133:]]
paradigm shift and consumers are now looking to technology for information and personal health and wellness and then looking to physicians and healthcare providers for “second opinions” to validate their personal conclusions.

As the wellbeing movement expands and changes, it presents marketers with more opportunities, and challenges, to reach consumers with health and wellness messages. From what to eat and what to wear, to what to do and what one should do, leading a healthy lifestyle means different things to different populations. And, there are more and more sources and channels where consumers can access information to help them achieve the level of health and wellness they want in their lives. Marketers can be the ultimate resource and work with the latest technology and tools to curate content and intersect with consumers where they are. Read full post »

Suzannah Palinkas's picture

What the Pirate Code Can Teach Us about Social Media in Pharma


Recently, Suzannah Palinkas, Vice President, [[wysiwyg_imageupload:102:]]

Healthcare, Washington , D.C., attended the ExL Pharma 5th Annual Digital Pharma East conference in Philadelphia, PA. The following is the first installment in a series of posts inspired by insights gathered at the conference. 

“The pirate code is more what you'd call ‘guidelines’ than actual rules.”

– Captain Barbossa, Pirates of the Caribbean

  Read full post »