Digital & Social Media

Healthcare marketing is a growing field with digital and social media being one of the best ways to keep in touch and provide important information to others. It provides people with instant contact and user generated content. One of the best aspects about social media is the ability to view what others are saying and doing instantly.  Ketchum’s healthcare leaders will talk about digital/ issues management in the digital era and the use of social media. One of the great parts of digital and social media is the opportunity to comment on the blog posts and read what other readers and the author have to say about it. This is useful to answering any questions and sharing ideas among others.

Recent Blog Posts

Tim Weinheimer's picture

The "New" Patient Journey: How Mobile is Transforming Healthcare


Mobile is changing healthcare marketing and [[wysiwyg_imageupload:213:]]
communications in three major ways. First, it's transformed the creation of content and the way communicators determine what's relevant and to whom. Secondly, it's changed how communicators create and inhabit platforms —specifically to engage and converse with people and patients. Finally, mobile has shifted communicators’ views of what’s actually valuable to a patient long before the doctor actually take his or her temperature!

Patient engagement has gone from a triage to a “four-age”: Sixty percent of U.S. patients are using their smart device while waiting for an appointment and even during the doctor visit. The classic teachable moment has gone from a party of three with the doctor, patient and nurse to a party of four that now includes a mobile device. Clearly knowing and understanding your mobile patient’s profile is job one. Read full post »

Jane Connors's picture

Health-E Minds Series: Healthcare Providers and Technology - Top Statistics of 2014


Top 13 Statistics on How Doctors Use Technology

A few weeks ago, I experienced a medical
emergency and saw a nurse [[wysiwyg_imageupload:187:]]practitioner. During our appointment, I was surprised to see her using an iPhone to look up information. With just a few taps on the screen of the same device I use to check my email and listen to music, she made decisions about my medical care.

Seeing my nurse practitioner use her mobile device during my appointment made me curious to how health care providers use technology. After researching the topic, I found out that providers’ use of digital technologies extends far beyond the point of patient care. Tools such as search engines, mobile devices, online video and social media platforms have an enormous impact on healthcare providers learn, share and connect with patients in clinical practices. Read full post »

Tim Weinheimer's picture

Top Three Tips for Meeting FDA’s New Interactive Promotional Media Guidelines


With the FDA release of its latest guidelines on[[wysiwyg_imageupload:170:]]
the use of new interactive promotional media there are new opportunities for PR professionals. The FDA’s new report is titled “Guidance for Industry Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics” and within the report there are 3 opportunities for PR professionals related to managing online influencer relationships and FDA-approved content optimization.

The Top 3 Tips:

“Representatives” or agencies can squarely sharpen their communications outreach in 2014 in response to these new guidelines by taking the following steps to digitally optimize their clients’ campaigns for success.


1.    Subscribe to influencer database tools and software. Read full post »

Andrew Lamb's picture

Word on the Tweet: Listening to the Diabetes Community on Twitter


As a healthcare digital strategist, when I want to [[wysiwyg_imageupload:151:]]
understand trends and get a sense of what online communities are saying, Twitter is an essential source of data. The healthcare arena has generally been slow at adopting social media (mainly for regulatory reasons) but this is changing.

To demonstrate this, we developed the infographic at the bottom of this post to analyze Twitter activity from the diabetes community around EASD 2012, the European Association for the Study of Diabetes’ 2012 congress held in Berlin.

The infographic provides insight on a number of questions. Which stories dominated conversation at EASD 2012? Who were the main contributors? Was the diabetes patient community part of the discussion? How active were pharmaceutical companies at communicating on Twitter? It underlines the fact that those involved in the communication of science are rapidly adapting to a world where news moves faster and reaches more people, and where old boundaries, such as those between scientists and the public, are becoming more fluid. Read full post »

Joe Wagner's picture

The Evolving Rules of Social Media and Healthcare


At a recent FDA/CDER-CHPA seminar on
promoting Over the Counter [[wysiwyg_imageupload:143:]]medicines in a social media world
, experts wrestled with the fact that consumers are increasingly turning to others like themselves or other online channels for health information, data, and first-hand experiences to help them make better medical decisions. Almost half of consumers are reading someone else's commentary or experience about health or medical issues on an online news group, website, or blog. They are turning to social channels and platforms because they want customer service, immediate answers to basic questions, guidance and someone to make sense out of the cacophony of medical information. Read full post »