ExL Pharma; search marketing; social media; healthcare communications

Katherine Watier's picture

Personalized Search Results and How They Impact Searchers Looking for Health Information


Ketchum recently participated as a sponsor and presenter at ExL Pharma's 8th Annual Public Relations and Communications Summit.  In the post below, Katherine Watier summarizes key takeaways from the presentation that she shared at the conference.


Have you noticed that your search results are
changing? Have you noticed that when you search for things on Google the results you receive seem targeted to you – location and interests wise? Or if you’re using Bing, have you noticed the “Search Buddies” bar on the right that lets you ping your friends on Facebook and Twitter without leaving Bing search?

The world of search engines is definitely changing and becoming highly personalized to EVERY searcher. These changes apply for every type of search query – including those related to health issues.

Patients’ Searching for Health Information Read full post »