health and wellness

Leslie Schrader's picture

CVS Quits Tobacco, Chooses Health and Wealth


CVS Caremark Corporation recently announced that[[wysiwyg_imageupload:177:]]
it will stop selling cigarettes and other tobacco products at its more than 7,600 CVS/pharmacy stores across the U.S. by October 1, 2014.

The bold decision, estimated to cost the company $2 billion in revenue on an annual basis, leaves no doubt that CVS, which once stood for Consumer Value Store, is making a significant investment in rebranding itself as a healthcare provider. It also raises the question of how CVS will replace the lost revenue.

Retailers like CVS are poised to play a major role in the delivery of primary care as payment reform and physician shortages make traditional healthcare systems increasingly difficult to navigate, fueling the growing demand for convenient, retail health clinics. Read full post »

Rob  Flaherty's picture

A Healthy Future for Healthy Living?


Editor's Note: This post first appeared on the World Economic Forum Blog.

At the World Economic Forum’s [[wysiwyg_imageupload:154:height=105,width=201]]Annual Meeting 2013 there was anticipation mixed with some trepidation about the level of fortitude leaders would bring to the essential task of reducing chronic illness and promoting healthy living. Certainly, the motivation is there – 36 million lives lost every year and millions more disabled or compromised by chronic illness – but there is work to do to turn talk into action. Read full post »

Leslie Schrader's picture

App Happy: Consumers Seek Health at the Touch of a Finger


We all know it – mobile is where to be and that [[wysiwyg_imageupload:145:]]
goes for health and wellbeing. In fact, there are about 9,000 health apps in the iTunes store and that number was projected to increase to 13,000 in the past year.

But what does the demand and growth mean – is it going to go beyond cardio, fitness, stress relief and diet monitoring? All signs point to yes. People are using not just one app but several to help manage, maintain and elevate their personal well-being as well as that of their families. And the expanding usage of these apps provides opportunities for brands and marketers to shape the next great health app. Read full post »

Leslie Schrader's picture

Forget an Apple a Day, Today Consumers Want an App a Day

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Yes, that’s right. We are in the midst of a [[wysiwyg_imageupload:133:]]
paradigm shift and consumers are now looking to technology for information and personal health and wellness and then looking to physicians and healthcare providers for “second opinions” to validate their personal conclusions.

As the wellbeing movement expands and changes, it presents marketers with more opportunities, and challenges, to reach consumers with health and wellness messages. From what to eat and what to wear, to what to do and what one should do, leading a healthy lifestyle means different things to different populations. And, there are more and more sources and channels where consumers can access information to help them achieve the level of health and wellness they want in their lives. Marketers can be the ultimate resource and work with the latest technology and tools to curate content and intersect with consumers where they are. Read full post »