health apps

Leslie Schrader's picture

App Happy: Consumers Seek Health at the Touch of a Finger


We all know it – mobile is where to be and that [[wysiwyg_imageupload:145:]]
goes for health and wellbeing. In fact, there are about 9,000 health apps in the iTunes store and that number was projected to increase to 13,000 in the past year.

But what does the demand and growth mean – is it going to go beyond cardio, fitness, stress relief and diet monitoring? All signs point to yes. People are using not just one app but several to help manage, maintain and elevate their personal well-being as well as that of their families. And the expanding usage of these apps provides opportunities for brands and marketers to shape the next great health app. Read full post »