Healthcare Business & Trends

The healthcare industry is constantly changing and improving so there are always new business opportunities and trends. Ketchum’s thought leaders will discuss ideas such as the consolidation of companies, corporate reputation, procurement, and emerging markets. The concepts are extremely important to maintaining a successful healthcare business because they rely on the most recent trends in healthcare and healthcare marketing. To learn more about the healthcare business, communications, and trends, feel free to comment on the blogs and other readers or the author will respond.

Recent Blog Posts

Michelle Mahony's picture

How Change in Healthcare Impacts Providers and Healthcare Organizations


Healthcare in the United States and around the globe is going through unprecedented changes that will fundamentally transform how care is delivered to patients. All of this is occurring against a backdrop of:


While the future of healthcare is still in flux, all major insurers, hospitals, academic medical institutions and industry participants acknowledge that the current model is not sustainable going forward.

Maggie  Travis's picture

Transparency Can Play Key Role in Reducing Hospital Error


A new medical television show premiered [[wysiwyg_imageupload:155:]]
giving viewers a glimpse into medicine that other shows haven’t touched on much before; errors in patient care. Unlike most medical shows today, Monday Morning’s focal point is the doctor as human rather than hero, emphasizing that mistakes do occur.

There is no doubt that some professions are held to higher standards especially when it comes to our safety and wellbeing. We are more likely to care about our airline pilot’s performance than our travel agent’s. We hold our medical community to a similar higher standard. While no one is perfect, it is challenging to allow our healthcare providers to remain under the same umbrella. The issue of medical mistakes is a reality—and a harsh one at that. According to a report by the Institute of Medicine (IOM), at least 1.5 million preventable medical errors occur in U.S. hospitals annually, with up to 98,000 deaths. Read full post »

Oleg Abdurashitov's picture

What Russian Patients Think of Healthcare

1 comment

These days, healthcare discussions start with [[wysiwyg_imageupload:123:]]
figures – so here are some basic Russian statistics.

According to UN estimates the average life expectancy in Russia is only 69 years (in the US, ranked only 49th out of 200 countries, life expectancy is over 78 years). To take one example, the mortality rate of vascular diseases is 900 cases on every 100,000 people – almost three-folds that of the US, but more importantly one-third higher than in neighboring Bulgaria and twice as much as Hungary. Similar patterns are observed in oncology, trauma and even infectious diseases.  Read full post »

Alexander Watson's picture

PR and Patent Cliffs 2012: Could We Be Seeing the End of “Big Pharma” as We Know It?


[[wysiwyg_imageupload:108:]]As patent cliffs continue to crack and crumble into the sea and send shock waves through big pharma around the world, global healthcare PR strategists continue to train their skilled teams’ eyes and ears on the future trends of big pharma, urgently trying to discern the shape of the new emerging landmass to keep ahead of the game.

Over the next three years, six Big Pharma companies have more than half of their portfolio at risk due to patent expirations.  I’d imagine that this creates anxiety among communications agencies around the world asking what this all means for them and future revenue streams. Should we start prophesying that the end is nigh for “big pharma”? Long-term, can viable business models continue to be sustained around portfolios of products that have such short patent shelf lives? Read full post »

Nancy Hicks's picture

Medical Schools Screen Applicants for Charm Factor


“People who need people…are the luckiest people
in the wo[[wysiwyg_imageupload:91:]]rld,” crooned Barbra Streisand.  The new tune for medical schools may be “people who are good with people” are likely to be future doctors.

In a startling departure from strictly academic criteria, at least eight medical schools in the U.S. (including Stanford University and UCLA) and 13 Canadian schools are screening prospective students for people skills.  Through a process called Multiple Mini Interviews (MMI), candidates undergo a series of short interviews (think speed dating) to see how well they can work as a team and think on their feet. Read full post »