Healthcare Business & Trends

The healthcare industry is constantly changing and improving so there are always new business opportunities and trends. Ketchum’s thought leaders will discuss ideas such as the consolidation of companies, corporate reputation, procurement, and emerging markets. The concepts are extremely important to maintaining a successful healthcare business because they rely on the most recent trends in healthcare and healthcare marketing. To learn more about the healthcare business, communications, and trends, feel free to comment on the blogs and other readers or the author will respond.

Recent Blog Posts

Nancy Hicks's picture

Best Hospitals List Drives Reputations


U.S. News & World Report just released their 2011 list of “best hospitals.”
[[wysiwyg_imageupload:77:]] This list, hugely popular with consumers, is the source of much angst among the nation’s hospitals.  And for good reason; these rankings of best hospitals in 16 specialties are big drivers of reputation.

Johns-Hopkins was ranked number one for the 22nd year.  If Hopkins were an athlete, you would have to retire its jersey.  Massachusetts General Hospital secured the second top spot, moving the Mayo Clinic to number three. Read full post »

Nancy Hicks's picture

Americans Have Changing Views of Healthcare Quality


It has long been an axiom that American healthcare
is the best in the world. Yet [[wysiwyg_imageupload:62:]]more than half of Americans in a recent survey rated U.S. healthcare as average at best.   The survey conducted by the Robert Wood Johnson Foundation cited 57% of respondents giving healthcare a C or D grade with 11% saying the system “flunks out”. 

Household income was a determiner of how Americans view quality in healthcare with 21% of households with income over $50,000 or more giving healthcare poor grades while nearly double that number of households making less than $50,000 accorded the system average and below marks.  The survey also revealed misperceptions about the healthcare system including a finding that African Americans and Hispanics receive the same quality of care as whites, despite studies that show wide disparities in care. Read full post »

Nancy Hicks's picture

Accountable Care Organizations – New Goal for Providers


[[wysiwyg_imageupload:38:]]Healthcare providers have always had a bit of a pack mentality.  In the 70s and 80s , hospitals became “medical centers”.  This gave way to “health systems” in the 90s when integrated delivery systems were all the rage.  Now, health systems are scrambling to become accountable care organizations (ACOs), an evolution prompted by the Affordable Care Act. Read full post »