healthcare communications

Clif Hotvedt's picture

Changing Patterns in Drug Delivery


For decades, the predominant delivery method [[wysiwyg_imageupload:157:]]
for pharmaceutical products has been oral tablets, capsules or liquids, with the fewer, less complicated doses a day the better. 

If a new medication was introduced requiring four doses a day, competitors would strive to develop a drug requiring three or two or even only one dose a day.  If it could be taken any time of day with or without food or other drugs it was even better.  Fewer daily doses were invariably said to improve compliance because there were fewer doses to miss.  It should be noted, though, that these were “small molecule” drugs – ones developed using chemistry that either because of their own properties or through formulation manipulation could be absorbed through the digestive tract into the body.  Not surprisingly, according to a recent article in Drug Development and Delivery, of the medications currently available in the United States, 7,468 are oral and less than 3,000 are injectable.  (Topical, ophthalmic and other routes are far less prevalent.)  Read full post »

Joe Wagner's picture

The Evolving Rules of Social Media and Healthcare


At a recent FDA/CDER-CHPA seminar on
promoting Over the Counter [[wysiwyg_imageupload:143:]]medicines in a social media world
, experts wrestled with the fact that consumers are increasingly turning to others like themselves or other online channels for health information, data, and first-hand experiences to help them make better medical decisions. Almost half of consumers are reading someone else's commentary or experience about health or medical issues on an online news group, website, or blog. They are turning to social channels and platforms because they want customer service, immediate answers to basic questions, guidance and someone to make sense out of the cacophony of medical information. Read full post »

Nancy Hicks's picture

Fallen Idol in Sports Still Stands Tall in Healthcare World


The news was devastating.  Lance Armstrong, [[wysiwyg_imageupload:138:]]
one of the greatest athletes of our age, had just announced that he would no longer contest the USADA investigation on doping charges.  Although he did not admit to using performance enhancing drugs, and many believe he is innocent, the decision not to fight the charges was a stunning development.  As a result, Armstrong will be stripped of his seven Tour de France titles and will be permanently banned from cycling.

But while perceptions of Armstrong’s role as an athlete may be altered by this development, what about his role as a philanthropist?  With Livestrong, his cancer advocacy group, Lance Armstrong has become as prominent in the world of health as he is in the world of cycling. Read full post »

Clif Hotvedt's picture

Belly Button Biodiversity and Medical Communications


It sounds like quite a stretch to tie these two [[wysiwyg_imageupload:137:]]
together, but why not?

Research reported recently in Genome Technology describes a project at North Carolina State University that seeks to identify all the bacteria living in human belly buttons.  To the obvious question, “why?” the researchers led by Jiri Huler of the Dunn Lab respond that it’s an isolated area that’s hospitable to bacteria and that’s not fastidiously washed.

What they found was that in the first 95 samples cultured, there were 1,400 strains of bacteria, 662 of which couldn’t be classified.    Read full post »

Gemma Berman's picture

Olympics 2012 - The Mecca of the Sporting World?


As I write this to you, I am surrounded by fellow [[wysiwyg_imageupload:136:]]
commuters – stressed, squashed and sweaty as we are herded through the 150 year old London Underground system. London transport struggles with an ever increasing commuter population, and, with the London 2012 Olympic Games now underway, the question on everyone’s lips for the months leading up to the Games was ‘how will we cope?

The most prestigious sporting event known to man-kind is gracing my home town and boy don’t we know it…everything is Olympic-themed. The games consume daily news updates and the advertising market is saturated with athlete-endorsed products, plans and provisions. Colleagues gather at the start of each day to discuss the latest Olympics buzz and even pause from the work day to catch a glimpse of the highest contested event, particularly when a Brit is in the running for a medal.

But amongst all of the excitement and festivities, little is being mentioned about the health issues a mass gathering may bestow on our little Island. Read full post »