Healthcare Media & Marketing

Breakthroughs in healthcare marketing and communication happen frequently. Healthcare media and marketing will provide you with the most recent news with a focus on the healthcare business. The insight may also be applied to other types of businesses as well. Ketchum’s healthcare leaders discuss a variety of topics ranging from trends online, creativity in healthcare PR, and the science of communications. You can learn about many different trends and discuss them with others in the comments section of the post. Others will be able to respond to your feedback and give you great advice.

Recent Blog Posts

Casey Myburgh's picture

Defining Beauty: A Decade of Breaking Media Habits and Building Consumer Confidence

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The 27th Annual National Eating Disorder Awareness (NEDA) week was February 23 –
March 1.

Dissatisfaction with our bodies starts early. By [[wysiwyg_imageupload:183:]]
age six, many girls start to express concerns about their appearance. Of girls, ages six to 12 years old, 40 to 60 percent are aware of their weight or worried about becoming fat. According to the National Association of Anorexia Nervosa and Associated Disorders, nearly 24 million Americans suffer from an eating disorder.

Beauty and the images we see
Nearly 10 years ago, Dove started their Real Beauty Campaign kicking off with a video revealing significant Photoshop edits that take place after photography – from the removal of blemishes to a drastic remodeling of facial and neck structure. The mission of this and similar campaigns is succinct: to improve self-esteem and help men and women feel good about their unique inner and outer beauty. Read full post »

Diane R. Johnson, MPH's picture

Health-E Minds: Reflections on the Past Providing Insights to the Future

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As the new editor of Health-E Minds, [[wysiwyg_imageupload:176:]]
Diane R. Johnson, MPH, kicks off her tenure by sharing a compilation of perspectives contributed by a range of health experts throughout Ketchum’s global network – examining key health industry trends from 2013 and looking ahead at what to expect in 2014.

 

Health and health communications has evolved in the past few years. One of the most notable changes in the past year in the United States was the communication initiatives surrounding the Patient Protection and Affordable Care Act (ACA). Read full post »

Nancy Hicks's picture

Healthcare Not Immune to PC Language

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[[wysiwyg_imageupload:158:]]

“Politically correct” has become a powerful cultural meme that transforms our language and the way we communicate.  It can signal a level of respect for a group of people – “garbage collectors” became “sanitation engineers”, and Whole Foods calls their employees “team members”.  Marketers have been quick to inflate the value of their products with new terminology.  The downscale “used car” became “pre-owned”, and so much more appealing.

One would think that healthcare language, anchored in the solid world of science, would be immune to PC terminology.  While no one has found a better way to say “lipids” which is already an improvement over “fats”, the language of healthcare continues to  morph in response to public sensibilities and scientific insights. Read full post »

Nancy Hicks's picture

Fallen Idol in Sports Still Stands Tall in Healthcare World

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The news was devastating.  Lance Armstrong, [[wysiwyg_imageupload:138:]]
one of the greatest athletes of our age, had just announced that he would no longer contest the USADA investigation on doping charges.  Although he did not admit to using performance enhancing drugs, and many believe he is innocent, the decision not to fight the charges was a stunning development.  As a result, Armstrong will be stripped of his seven Tour de France titles and will be permanently banned from cycling.

But while perceptions of Armstrong’s role as an athlete may be altered by this development, what about his role as a philanthropist?  With Livestrong, his cancer advocacy group, Lance Armstrong has become as prominent in the world of health as he is in the world of cycling. Read full post »

Clif Hotvedt's picture

Adermatoglyphia and Editing

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An August 2011 study from [[wysiwyg_imageupload:107:]]
The American Journal of Human Genetics summarized in Science describes an extended Swiss family (10 members) with adermatoglyphia – or more simply – no fingerprints.  Also known as “Immigration delay disease” (and indeed it caused delay when a family member tried to enter the United States and had no distinguishable fingerprints), adermatoglyphia was found by Janna Nousbeck, Eli Sprecher and colleagues in Tel Aviv and Basel to be caused by a mutation in a gene located in the skin called SMARCAD1.  Read full post »