Healthcare Media & Marketing

Brazil is considered the second most important global centre for
bariatric surgery, only behind Unites States. The number of surgeries increased from 16,000 in 2003 to 60,000 in 2010. This impressive growth is due the fact that obesity is a very serious public health problem in Brazil. The official estimate says that 50% of Brazilians are overweight and one in seven people is considered morbid obese. But the other reason is related to the technology for bariatric surgery, which has become more modern and even more advanced. One of the most important improvements in this area is the video laparoscopy, a less invasive method, which is more comfortable and safe for the patient, despite the fact that it’s a little more expensive. Read full post »

Having worked for 15 exciting, tough years in the PR agency
worl d supporting Big Pharma global communications in core markets I have felt my heart harden. I have also fashioned for my mind resilient armour that accepts the challenges of change and the breakneck pace of this amazing business environment.  I can see, however, that our next five years look set to be truly turbulent times.

Only proactive and passionate communication leaders who can confidently navigate a clear path through this storm will win.  Our clients are often asked to tighten purse strings. While we are called to work smarter in order to invest in much needed reconnaissance to help us shape new communications strategies and train our teams to meet the changing needs of our clients. Those who do not have an appetite for change may soon find themselves as stuffed exhibits in their local natural history museums.    Read full post »

A recent article from iMediaConnection.com had some interesting information about the power of social media and the use of social email programs. Some marketers regularly include some level of customer preference or activity targeting as part of their overall program strategy which is gathered from web forms and preference centers, or by monitoring subscriber web site engagement and purchasing activity. But now, as a result of social media, social sites offer marketers rich new sources of customer preference and activity data.

According to the article, targeted email tops the list of effective marketing tactics. Social email combines preference and activity data from both channels to provide a more comprehensive view of your customers that can be used to target like never before. The three step process to build a social email program is: Read full post »