Pharma 2020

Maria Sherstneva's picture

Healthcare Communications in Russia

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Every PR specialist who starts working in[[wysiwyg_imageupload:169:]]
healthcare communications knows that it is on the one hand a great responsibility to promote something that saves people’s lives and really makes a difference in the world but on the other hand is a great challenge. Many medical topics are difficult to pitch and to have discussed in the media.  In addition, the area is highly regulated not only by governmental institutions but also by the clients themselves.  Under the auspices of Ketchum’s Global Scholar program, I recently had the opportunity to travel from Moscow to Ketchum’s New York office with a view to exchange our healthcare expertise, knowledge and insights.

Having a basic idea of the U.S. healthcare system already gave me an understanding of the dramatic differences between our countries. But I could not believe it influenced the approach to communications so much. Learning about the extent of FDA oversight in the U.S.I saw that there were far more distinct boundaries to work within. Read full post »