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Word on the Tweet: Listening to the Diabetes Community on Twitter

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As a healthcare digital strategist, when I want to [[wysiwyg_imageupload:151:]]
understand trends and get a sense of what online communities are saying, Twitter is an essential source of data. The healthcare arena has generally been slow at adopting social media (mainly for regulatory reasons) but this is changing.

To demonstrate this, we developed the infographic at the bottom of this post to analyze Twitter activity from the diabetes community around EASD 2012, the European Association for the Study of Diabetes’ 2012 congress held in Berlin.

The infographic provides insight on a number of questions. Which stories dominated conversation at EASD 2012? Who were the main contributors? Was the diabetes patient community part of the discussion? How active were pharmaceutical companies at communicating on Twitter? It underlines the fact that those involved in the communication of science are rapidly adapting to a world where news moves faster and reaches more people, and where old boundaries, such as those between scientists and the public, are becoming more fluid. Read full post »