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Melissa Biller's picture

FDA Risk Communication Advisory Committee Looks at Social Media to Communicate Risks

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As public relations professionals, social media is
part of our daily[[wysiwyg_imageupload:72:]] lives. Whether counseling clients on engaging their fans on their Facebook page or communicating with reporters via Twitter, the possibilities are endless.  And these days there is almost always some degree of social media in everything we propose and execute.

The U.S. Food and Drug Administration’s (FDA) Risk Communications Advisory Committee recently held a meeting  to hear and discuss developments in FDA’s ongoing communications program and specifically to address the use of social media platforms to disseminate information. Read full post »

In: Digital & Social Media  /   filed under: FDA | Social Media
Nancy Hicks's picture

Got Web? A Guest Post by Tom Harrison, Chairman and CEO of Omnicom's Diversified Agency Services (DAS)

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Perhaps few guidelines have been as eagerly awaited among healthcare  communicators as what the FDA will issue on social media.  Pharma and device companies, while recognizing the importance of this arena, have treaded cautiously, waiting for the FDA to offer guidance on navigating this brave new world.  Since the FDA did not include social media on its recently released 2011 Guidance Agenda, there will not be resolution of these issues anytime soon.  In Tom Harrison’s article that follows below, originally published in MM&M, he advocates that companies must engage in digital marketing and interact with consumers “where they live and breathe.”  His message that companies can no longer wait for guidelines is very timely in light of the FDA’s guideline delays this year. – Nancy Hicks, Senior Vice President, Associate Director, Ketchum North America Healthcare Practice Read full post »

Deirdre Middleton's picture

Eating for Health and Wellness 101

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When you graduate from high school, there are [[wysiwyg_imageupload:67:]]
a lot of things to think about: test scores, college applications and the best school academically and socially are a few of the topics that come immediately to mind.  There is a long process that consists of writing essays, figuring out how close or how far away to go, what your friends are doing and just determining what is going to make you happy.  What you may not associate with the college decision process is what type of food you are going to eat and how that food meets your health and wellness needs. Read full post »

Nancy Hicks's picture

Americans Have Changing Views of Healthcare Quality

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It has long been an axiom that American healthcare
is the best in the world. Yet [[wysiwyg_imageupload:62:]]more than half of Americans in a recent survey rated U.S. healthcare as average at best.   The survey conducted by the Robert Wood Johnson Foundation cited 57% of respondents giving healthcare a C or D grade with 11% saying the system “flunks out”. 

Household income was a determiner of how Americans view quality in healthcare with 21% of households with income over $50,000 or more giving healthcare poor grades while nearly double that number of households making less than $50,000 accorded the system average and below marks.  The survey also revealed misperceptions about the healthcare system including a finding that African Americans and Hispanics receive the same quality of care as whites, despite studies that show wide disparities in care. Read full post »

Tim Weinheimer's picture

Wait Not For FDA Social Media Guidelines

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[[wysiwyg_imageupload:59:]]Pharma marketers have become quite accustomed to rules, limitations and delays. Adding to this complexity and quandary is the further delay of the FDA social media guidelines. In fact, according to a recent post on John Mack’s Pharma Marketing Blog, it appears that the FDA has dropped social media from its 2011 Guidance Agenda.  But wait not for those guidelines! Successful social media in the pharma and healthcare space simply requires more careful planning with a dose of persistence on initiatives you should be doing already. And if you’re not already doing it, start today! Read full post »