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Jane Connors

Assistant Account Executive, Online Strategy, Ketchum Washington, D.C.

Jane Connors is an associate account executive with the Ketchum Online Strategy team in Washington, D.C. Since joining Ketchum in October 2012, Jane has focused on implementing search engine optimization and search engine marketing strategies for clients across multiple verticals and industries. During her time at Ketchum, Jane has provided online campaign strategy support for association and government clients including Airlines for America and the U.S. Department of Health and Humans Services. In addition, she helps develop and execute earned, paid and social media strategies for brand accounts including Kraft, H&R Block, Dr Pepper Snapple Group and Hershey’s.

Prior to joining Ketchum, Jane served as a copywriter for Country Home Products, a power equipment retailer in Charlotte, Vt. Her work included search engine optimization and marketing materials development. She also gained valuable experience executing social media outreach as an intern for the Wake Forest University Office of Sustainability and e-commerce retailer Lakeland Gear, Inc.

Jane is a Google AdWords Certified Individual, a member and organizer of the DC Search Engine Marketing Meetup Group, a member of the DC Chapter of the American Marketing Association, and a member and Ad Week Committee member of the DC Ad Club. She is also certified in HootSuite and holds certificates from Google’s online University in Google Earth, Google Maps, and Google Analytics Fundamentals and Google Analytics Platform Principles. She recently received the Ketchum Nutrition Certification for PR Professionals in collaboration with Tufts University Friedman School of Nutrition Science and Policy.

Jane has a Bachelor of Arts in English from Wake Forest University.

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