Acronym of the week would be more accurate, but GDUFA will be used as a word so it might as well be defined as one. With the passage of the Food and Drug Administration Safety and Innovation Act on July 9, 2012, GDUFA (‘Generic Drug User Fee Amendments...
Nancy Hicks is head of Ketchum's North America Healthcare Practice. She serves as senior counsel to healthcare clients relying on her over 25 years of experience in healthcare communications. She is the author of numerous articles and co-author of Branding Health Services: Defining Yourself in the Marketplace, published in 2000 by Aspen Publishers. She has also just completed a book on healthcare communications which will be published in August, 2011.
We capture the opinions and insights of several of our employees on a variety of communication topics about Healthcare.