Acronym of the week would be more accurate, but GDUFA will be used as a word so it might as well be defined as one. With the passage of the Food and Drug Administration Safety and Innovation Act on July 9, 2012, GDUFA (‘Generic Drug User Fee Amendments...
Victoria joined the Ketchum Pleon team in November 2003. She is currently leading the strategic direction of the science programme on behalf of Proctor & Gamble for Olay, working closely with the media to position the brand as the go to authority on science and clinical research. During this time Victoria has been part of the team who launched Olay Professional, successfully positioning this beauty ‘must have’ at the forefront of science and innovation.
In addition to consumer health experience working in infant nutrition and dermatology, Victoria has extensive ethical healthcare experience, in particular within the oncology field. For six years Victoria drove the communications programme for the breast cancer treatment Herceptin, working with the media to build this into one of the most recognisable healthcare brands in the UK. Victoria has also worked on the UK programmes for both Avastin and Tarceva.
Victoria has also had the opportunity to work on another blockbuster treatment, delivering the award winning Follow Your Heart programme for Lipitor. This once again allowed Victoria to focus on her passion of working with the UK media to implement media communications programmes which deliver strong results and high impact for her clients.
Victoria holds a 2:1 in Biology from Leeds University.
We capture the opinions and insights of several of our employees on a variety of communication topics about Healthcare.