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Tim Weinheimer's picture

The "New" Patient Journey: How Mobile is Transforming Healthcare

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Mobile is changing healthcare marketing and [[wysiwyg_imageupload:213:]]
communications in three major ways. First, it's transformed the creation of content and the way communicators determine what's relevant and to whom. Secondly, it's changed how communicators create and inhabit platforms —specifically to engage and converse with people and patients. Finally, mobile has shifted communicators’ views of what’s actually valuable to a patient long before the doctor actually take his or her temperature!

Patient engagement has gone from a triage to a “four-age”: Sixty percent of U.S. patients are using their smart device while waiting for an appointment and even during the doctor visit. The classic teachable moment has gone from a party of three with the doctor, patient and nurse to a party of four that now includes a mobile device. Clearly knowing and understanding your mobile patient’s profile is job one. Read full post »