healthcare communications

Casey Myburgh's picture

21st Century Cures Act: A Prescription for Change?

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Late last week, the U.S. House of Representatives approved the 21st Century Cures Act, legislation that is designed to streamline the U.S. Food and Drug Administration (FDA) drug approval process and fundamentally change how the pharmaceutical industry does business, “from the discovery of clues in basic science, to streamlining the drug and device development process, to unleashing the power of digital medicine and social media at the treatment delivery phase,” according to the House Energy & Commerce Committee.

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Alison Rogove's picture

FDA Webinar on Social Media Draft Guidances: Still Seeking Long-Awaited Clarity

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[[wysiwyg_imageupload:212:height=154,width=188]]Healthcare consumers, patients and professionals are relying more and more on digital and social media forums, and online resources for medical and health information. Healthcare knowledge sharing via social media is also a growing practice. As digital and social engagement on health continues to grow, so do questions on best practices for industry, such as pharmaceutical companies. On July 10th, the U.S. Food and Drug Administration (FDA) hosted a highly-anticipated webinar and public Q&A session to discuss its stance on the use of social media by the healthcare industry (slides available here). Specifically, the FDA addressed three draft guidance documents it has issued in recent months, all with one common goal – to help shed some light on how the industry can join this powerful conversation.

 

What were the key takeaways from the FDA’s session? Read full post »

Casey Myburgh's picture

When Definitions Change: Autism and the DSM-5

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Autism does not look the same from one person[[wysiwyg_imageupload:181:]]
to the next. 

It is unique in each diagnosis, showcasing different challenges and attributes for all. Along the autism spectrum, people share a wide range of developmental and social abilities, which poses challenges when defining and diagnosing autism. This past week, the U.S. Centers for Disease Control and Prevention published new findings that report a staggering one in every 68 children has autism spectrum disorder (ASD). The community understandably has concerns about the updated statistics. However, the inconsistencies with diagnosing – and misdiagnosing – autism led to the American Psychiatric Association fifth edition update of the Diagnostic and Statistical Manual of Mental Disorders, (DSM-5) in 2013.

What’s new in the DSM? Read full post »

Diane R. Johnson, MPH's picture

Health-E Minds: Reflections on the Past Providing Insights to the Future

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As the new editor of Health-E Minds, [[wysiwyg_imageupload:176:]]
Diane R. Johnson, MPH, kicks off her tenure by sharing a compilation of perspectives contributed by a range of health experts throughout Ketchum’s global network – examining key health industry trends from 2013 and looking ahead at what to expect in 2014.

 

Health and health communications has evolved in the past few years. One of the most notable changes in the past year in the United States was the communication initiatives surrounding the Patient Protection and Affordable Care Act (ACA). Read full post »

Casey Myburgh's picture

360 Dollars: A Small Price to Pay for a Life

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A 28-year-old mother of two was diagnosed with
late-stage cervical cancer. She [[wysiwyg_imageupload:173:]]had a week to “get her affairs in order” – which meant signing adoption papers for her children  – before going into surgery for a radical hysterectomy. Luckily, she survived and is considered “cured.” But when curing someone requires such a physical and emotional life-long burden, taking all precautions necessary to prevent a diagnosis are worthwhile – aren’t they?
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