National Eating Disorder Awareness Week

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Defining Beauty: A Decade of Breaking Media Habits and Building Consumer Confidence

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The 27th Annual National Eating Disorder Awareness (NEDA) week was February 23 –
March 1.

Dissatisfaction with our bodies starts early. By [[wysiwyg_imageupload:183:]]
age six, many girls start to express concerns about their appearance. Of girls, ages six to 12 years old, 40 to 60 percent are aware of their weight or worried about becoming fat. According to the National Association of Anorexia Nervosa and Associated Disorders, nearly 24 million Americans suffer from an eating disorder.

Beauty and the images we see
Nearly 10 years ago, Dove started their Real Beauty Campaign kicking off with a video revealing significant Photoshop edits that take place after photography – from the removal of blemishes to a drastic remodeling of facial and neck structure. The mission of this and similar campaigns is succinct: to improve self-esteem and help men and women feel good about their unique inner and outer beauty. Read full post »