Social Media

Alison Rogove's picture

FDA Webinar on Social Media Draft Guidances: Still Seeking Long-Awaited Clarity

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[[wysiwyg_imageupload:212:height=154,width=188]]Healthcare consumers, patients and professionals are relying more and more on digital and social media forums, and online resources for medical and health information. Healthcare knowledge sharing via social media is also a growing practice. As digital and social engagement on health continues to grow, so do questions on best practices for industry, such as pharmaceutical companies. On July 10th, the U.S. Food and Drug Administration (FDA) hosted a highly-anticipated webinar and public Q&A session to discuss its stance on the use of social media by the healthcare industry (slides available here). Specifically, the FDA addressed three draft guidance documents it has issued in recent months, all with one common goal – to help shed some light on how the industry can join this powerful conversation.

 

What were the key takeaways from the FDA’s session? Read full post »

Diane R. Johnson, MPH's picture

Health-E Minds: Reflections on the Past Providing Insights to the Future

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As the new editor of Health-E Minds, [[wysiwyg_imageupload:176:]]
Diane R. Johnson, MPH, kicks off her tenure by sharing a compilation of perspectives contributed by a range of health experts throughout Ketchum’s global network – examining key health industry trends from 2013 and looking ahead at what to expect in 2014.

 

Health and health communications has evolved in the past few years. One of the most notable changes in the past year in the United States was the communication initiatives surrounding the Patient Protection and Affordable Care Act (ACA). Read full post »

Kimaya Dixit's picture

FDA Opens Up Social Media to Pharma Companies with New Guidelines

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When it comes to social media in the pharma [[wysiwyg_imageupload:174:]]
space, PR and communications professionals have fought a very long and laborious battle. Fortunately, the U.S. Food and Drug Administration (FDA) has finally come through with new and officially issued guidance for pharma's interactive marketing activities online. While this certainly clarity to an otherwise dark and restrictive social media-pharma terrain, there are a few bumps along the way to keep in mind.

First and foremost, there is no denying that the somewhat unrestricted freedom to tweet, post, blog, pin, etc. is right in line with where the future of real-time reporting and health PR is headed. These guidelines will most likely lead to real-time interactive marketing initiatives quickly slipping into PR strategies for pharma companies, both big and small. Read full post »

Tim Weinheimer's picture

Top Three Tips for Meeting FDA’s New Interactive Promotional Media Guidelines

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With the FDA release of its latest guidelines on[[wysiwyg_imageupload:170:]]
the use of new interactive promotional media there are new opportunities for PR professionals. The FDA’s new report is titled “Guidance for Industry Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics” and within the report there are 3 opportunities for PR professionals related to managing online influencer relationships and FDA-approved content optimization.

The Top 3 Tips:

“Representatives” or agencies can squarely sharpen their communications outreach in 2014 in response to these new guidelines by taking the following steps to digitally optimize their clients’ campaigns for success.

 

1.    Subscribe to influencer database tools and software. Read full post »

Joe Wagner's picture

The Evolving Rules of Social Media and Healthcare

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At a recent FDA/CDER-CHPA seminar on
promoting Over the Counter [[wysiwyg_imageupload:143:]]medicines in a social media world
, experts wrestled with the fact that consumers are increasingly turning to others like themselves or other online channels for health information, data, and first-hand experiences to help them make better medical decisions. Almost half of consumers are reading someone else's commentary or experience about health or medical issues on an online news group, website, or blog. They are turning to social channels and platforms because they want customer service, immediate answers to basic questions, guidance and someone to make sense out of the cacophony of medical information. Read full post »