Digestive health is a
current hot topic, and it is 
expected to remain so for the next few years. The
role of gaining or maintaining a healthy intestinal microflora (bacteria) is a
key factor for digestive health, not to mention the potential impact it has on
our overall health. So, the rise in probiotics, prebiotics and synbiotics is no
surprise and – since this is such a hot topic that affects our everyday lives,
balance and general feeling of well-being – people have a greater understanding
of the presence and meaning of these “biotics” in their diet.
Oh, wait. That would be
in a perfect world. The reality is that this new (actually old) entry into our
diets is complex. When people assess their dietary habits, they need simple
solutions; identifying and isolating beneficial biotics that work sounds more
than a little daunting. As communicators, we have the opportunity to make the
garden of microflora simple for all consumers. And that starts with an
understanding of the basics. Read full post »
